Tag: wearables

Smartwatch based ordering starts at Domino’s Pizza

| March 4, 2015

The fast food chain has revealed that its customers are able to place orders right from their wrists.

Domino’s Pizza has now announced that its customers can use their Android Wear and Pebble smartwatch devices to be able to make and track their orders to have food ready for pickup or to be delivered to them.

Pebble owners have already been able to use this wearable technology feature, but Android Wear is now joining in.

This is only the most recent effort in a broader strategy that Domino’s has been implementing in order to boost the digital ordering capabilities for its customers. The smartwatch ordering system is on top of options that already exist for customers to make orders online through their laptops or even their smartphones and tablets. The launch of the option for more wearable technology reflects the preparation that the company is making for when those devices become more mainstream – which they are expected to do throughout this year and beyond.

The company’s move into more smartwatch ordering options has made it feel like a mobile commerce business.

Smartwatch - Domino's Pizza AppAccording to the vice president of multimedia marketing at Domino’s, Dennis Maloney, “We really think of ourselves in a lot of ways as a tech company—we’re almost an e-commerce company that sells pizza.”

For customers who want to use the service, they need to have either a Pebble or an Android Wear smartwatch onto which they have downloaded the Domino’s app. They will also need to have a recent order already saved on their profile. This can have been created through a previous order that was made using a smartphone or tablet, for example.

The digital orders can then be re-made by the wearers of smartwatches, through their wearables. This next step into digital orders is an important one for Domino’s, which has found that the online and mobile app experience that they provides them with a larger checkout rate and a boost in their customer satisfaction. Maloney explained that “Digital orders are more profitable and get a better product mix”, as customers are able to see a broader selection of available products when they look them up online or through an app, than they would if they called in their orders over the phone.

Wearable technology can help with dog health tracking

| February 25, 2015

These wearables aren’t just for humans, as pet dogs can also have their fitness monitored by their owners.

Among the hottest growing trends in humans is wearable technology that helps to monitor fitness, and now there is a growing market growing for a similar purpose, but with dogs in mind, instead.

Pet wellness has become a considerable market, and tech such as wearables is making its way in.

Last year, it was estimated that Americans, alone, spent $58 billion on care for their furry family members. As the trend for wearable technology fitness gadgets rise in humans, people are starting to realize that there is a considerable opportunity available to track the activity levels of their pets, as well, and that this could help them to make better choices in exercising and feeding their animal companions. A growing number of companies are paying attention to that trend, and are offering their own versions of pedometers and fitness trackers with Rover in mind.

Wearable technology trackers can help owners to gain a better understanding of the health of their pets.

Wearable technology - Dog HealthMany pet owners (also known as “pet parents”) are finding that wellness websites for dogs, combined with fitness trackers, are giving them the information that they need to better decide how much food their animals should be fed, and what additional activities need to be added to a dog’s day to ensure that he or she will remain healthy and happy.

Many owners discover that their pets haven’t been nearly as active as they had thought, throughout the day. This gives them the chance to take their dogs on more walks, or to add extra playtime to ensure that their dogs will not end up become overweight or, even worse, obese. Pet obesity is a dangerous condition that shortens the life of the animal and takes away from their overall wellbeing.

While some wearable technology devices are providing information about factors such as activity levels, others add more features such as sleeping patterns, and even behaviors such as scratching. By knowing more about these behaviors, and by knowing what is “normal” for an individual animal, pet owners will be better capable of identifying potential problems, earlier on.