Tag: wearable tech

The service that is best known for the music that it provides is now expanding into other areas.

When most people think of Shazam, they call to mind an app that they use to identify – and listen to a song – when they don’t know who sings it, but that company is broadening its reach to wearable technology integration and augmented reality, among other things.

The features available through the app will also include a social component through recommendations.

The app will also have Spotify and Rdio integration, which will allow Shazam users to be able to scroll through a range of artists that are in some way related to the results of their search, so that they will be able to discover additional new content. At the same time, that new component of the app is only the start of the changes that Shazam has in store for 2015, as it heads outside of music and into things like wearable technology integration, and even into augmented reality.

The future of the company will not be exclusive to music, but will include wearable technology and other cutting edge tech.

The CEO of the company, Rich Riley, pointed out that the changes have already begun, but that they are only scratching the surface of what is in store. The app already prompts in movie theaters and TV commercials that behave like QR codes, when it alerts users to “Shazam this commercial to learn more!”.

Throughout 2015, Riley explained that the company will be continuing to work on a component that they call “visual Shazam”, which could provide a new feature that links the app to the physical retail experience.

This use of smartphones and tablets as a part of mobile commerce while in store is nothing new. It is commonplace for people to take out the devices to learn more about products through reviews and price checks. However, a new Shazam feature could potentially drive consumers to Shazam for savings opportunities such as free coupons, giving brick and mortar stores the opportunity to bring customers back inside instead of choosing online shops.

Augmented reality will also be integrated into Shazam results, such as providing a 360 degree tour of a print magazine ad to show the entire interior of a vehicle – as was recently the case with Jaguar. The app and service will also be optimized for wearable technology, this year, for people who would rather use smartwatches to identify a song than use their smartphones.

The new Vivofit 2 is going to present a considerable difference from the brand’s original fitness band.

Among the large number of announcements and unveilings that have been made at CES, there have been many that have occurred within the wearable technology category, and this includes the decision that Garmin has made to include designer Jonathan Adler in its fitness band team.

This is one of several steps that companies like Garmin are making to make wearables something consumers want to wear.

So far, the lack of fashion in the wearable technology industry has presented a considerable barrier to its adoption by consumers. People aren’t looking to wear something all the time when it doesn’t look good. This has caused a trend within the industry that has involved notable partnerships between the product creators and known fashion designers – as was the case between Garmin and Jonathan Adler.

This has allowed the Garmin Vivofit 2 wearable technology to look considerably different from last year’s model.

While the actual tech of the device did undergo a handful of moderate improvements, it is the design of these wearables that is now worth mentioning. Certainly, the always-on display, year-long battery life, and backlighting, among other improvements are interesting and could be quite appealing to the wearer, but what is also quite interesting is the addition of the interchangeable bands that were created by the well known designer.

The new Garmin mobile technology has been designed to be seen as it is worn, instead of hiding it away, as has been the tradition with previous generations and with a number of other brands. The new “Style Collection” from the brand makes it possible for a wearer to choose the band that is appropriate to his or her personal taste and for the specific occasion. Among the options are various choices in leather and steel.

The basic shape of this wearable technology has remained essentially the same as what it was last year; as has the size. The device is designed not only to track activity and various types of factors surrounding exercise, but it also monitors a wearer’s sedentary behaviors, particularly in the case of the signature red bar that grows increasingly longer with the amount of time that a person remains stationary.