Mobile games are becoming much more popular throughout China
Mobile games are exploding in China. The country is now home to one of the largest mobile markets in the world, largely due to the increase smartphone penetration and the expansion of mobile networks throughout the country. Niko Partners, a leading research firm, has released its latest report concerning the growth of mobile gaming in China. According to the report, China is on track to outpace the United States when it comes to mobile gaming revenue.
Mobile gaming revenue in China to hit $5.5 billion by the end of this year
The report shows that China’s mobile gaming revenue will reach $5.5 billion by the end of this year. This represents a 66% increase over the revenue that was reported in 2014. Global mobile gaming revenue is expected to be approximately $30 billion, with China accounting for a significant portion of that revenue as its gaming space begins to expand. By the end of this year, China is expected to be home to more than 420 million gamers that use their mobile devices to play the games they like.
The US is beginning to fall behind when it comes to mobile games
The United States has been one of the countries leading the way in mobile gaming revenue for several years. Now, however, China is beginning to outpace the country, largely due to the number of mobile games that have been released in the country. The Chinese gaming market is currently dominated by Tencent, which owns the massively popular WeChat application. Other companies have found success in the market as well, where consumers are showing favor for playing convenient games while commuting.
China’s mobile gaming revenue to hit $11.1 billion by 2019
According to the report from Niko Partners, China’s mobile gaming revenue is expected to swell to $11.1 billion by 2019. As developers bring more games to the country and mobile networks continue to expand, more consumers are expected to spend money on these games. Consumers have shown that they are very willing to spend money on mobile games they enjoy, though doing so has been considered a controversial practice in other parts of the world.
Klarna announces partnership with Overstock.com
Klarna, a mobile payments firm based in Sweden, has made its first U.S. deal by partnering with Overstock.com, an acclaimed online retailer operating in the country. This partnership brings more competition into the mobile commerce space and places Klarna in conflict with PayPal and other companies that have worked to establish a foothold within the growing market. The partnership will also allow Overstock.com to better engage mobile consumers as well, providing the company with a way to support those shopping with their smartphones and tablets.
Firm continues to see success in providing a convenient way to purchase products online
Klarna has helped retailers embrace the mobile payments space for several years. The firm allows retailers to take advantage of convenient payment systems that only require an email and shipping address. Shoppers will then receive an email regarding the transaction they wish to make. In cases where shoppers have a high credit score, they are able to pay for a product when it is shipped rather than during the initial checkout process. In this way, Klarna actually pays the merchant for the product being purchases, with consumers then paying Klarna.
Klarna generates $300 million in revenue last year
Launched in 2005, Klarna now accounts for more than 52 million users. It is currently used to power mobile payments for some 55,000 online retailers operating in Europe. The firm is also backed by a banking license in Europe due to it providing some consumers with credit when shopping online. Last year, Klarna reported $300 million in revenue. Approximately 10% of all e-commerce transactions made in Europe are made through the use of Klarna.
More competition in the mobile payments space will give consumers better options
As mobile payments continue to grow in the U.S., the country is becoming a more attractive market for those that have already established a presence in other countries. Klarna sees some promise in the mobile commerce space and intends to establish a foothold in the U.S. Klarna may succeed in bringing more competition to the mobile payments space, forcing other companies to offer better services.