Tag: united states

Report shows that mobile commerce is gaining steam

| October 26, 2015

Criteo report highlights emerging trends that are influencing businesses throughout the world

Criteo, a leading performance marketing company, has released the latest edition of its mobile commerce report. The quarterly report provides analysis of the growing mobile commerce industry, highlighting trends that are strengthening as well as those that are emerging in prominent markets. For the report, Criteo examined data from some 1.4 billion mobile transactions, finding that four in 10 of mobile purchases are occurring within the United States.

Consumers are using multiple devices to make purchases online and off

According to the report, approximately half of all transactions made throughout the world involve the use of multiple devices. Many consumers appear to research products that they are interested in on their smartphones, opting to purchase these products on their home computers. This works the other way around, as well, with many consumers researching products and special deals on a PC before making a purchase on a mobile device of some sort.

Southeast Asia is becoming a powerful hub for mobile commerce

Mobile Commerce Report - GrowthThe report shows that Southeast Asia is home to a 45% conversion rate when it comes to retail sales. Many consumers in this region are using their mobile devices to shop and retailers have been successful in converting shoppers into paying customers. More than half of the online traffic in this region is coming from mobile consumers, as they have found that using their smartphones and tablets to get their shopping done is more convenient than simply visiting a physical store.

Businesses investing in mobile apps are finding success

Apart from a growing consumer base, businesses involved in mobile commerce are finding more success with their ongoing operations. The report shows that early investments in mobile commerce applications is generating significant payback for companies interested in digital shopping. According to Criteo, brands that make the app experience a major priority generate 60% of their total mobile revenue from these applications. These financial gains are expected to encourage companies to become more mobile-centric in order to provide better services to consumers using smartphones and tablets.

Mobile commerce expected to surge in the US

| October 15, 2015

Report predicts significant growth in the US mobile commerce industry

Forrester Research has released a new report concerning the future of the mobile commerce industry in the United States. The report predicts that the sector will experience significant growth, as many consumers are beginning to use their mobile devices to shop online. In the coming years, retailers may find new opportunities to engage mobile consumers and find success, as this demographic is beginning to play a larger and more influential role in the retail industry overall.

More consumers will be shopping with their mobile devices in the coming years

According to the report, mobile commerce transactions are expected to surpass $115 billion this year, surging to $142 billion in 2016. Forrester Research predicts that there mobile devices will generate a 15% increase in e-commerce sales by 2020. Tablets, in particular, will account for 33% of e-commerce sales over the next few years. Consumers have shown that they favor tablet devices while shopping due to their larger screens, which allow for a more convenient shopping experience.

Converting mobile traffic into sales has proven to be difficult

Mobile Commerce ReportThe report shows that nearly one-third of the traffic that merchants are seeing come from mobile devices. The problem, however, is converting this traffic into actual sales. Approximately only 11% of this mobile traffic actually translates into sales. Many retailers have found it challenging to engage mobile consumers effectively. Consumers have reported problems with the mobile shopping experience overall, with slow download speeds and faulty mobile commerce systems being a significant barrier to completing a purchase.

Millennials could be the key to mobile commerce success

The United States has become a very prominent mobile commerce market, but if retailers cannot acclimate to the needs of consumers with smartphones and tablets, they may miss out on promising opportunities. Engaging Millennials may be the key to success, as these consumers have become a powerful force in the mobile commerce industry as a whole. The report from Forrester Research shows that 40% of those between the ages of 16 and 24, throughout the world, are using their mobile devices to shop online every month.