Tag: twitter marketing

Mobile apps ad partnership spikes Twitter stock price

| February 5, 2015

The micro-blogging social network has taken a heavy focus on advertising on smartphones and tablets.

Twitter experienced a considerable jump in its stock price – initially leaping by over 6 percent – when it announced that it would be adding promoted tweets on third party mobile apps, as well as smartphone friendly websites, as a part of a broader advertising distribution program that it has now launched.

This new mobile advertising strategy is designed to help to broaden the reach of the social network’s ads.

This will allow Twitter to be able to reach into other mobile apps and websites in order to place ads in front of a much larger number of viewers. It will expand the number of potential ad viewers well beyond the 284 million estimated users who actively use the micro-blogging service every month. The first partners that have joined with Twitter in this advertising program include Yahoo Japan and the Flipboard newsreader app.

There are already thousands of brands that advertise on Twitter and they could now benefit from ads on additional mobile apps.

Mobile Apps - Twitter Stock Price IncreaseAccording to a post that Twitter added to its official blog, “For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience.”

This announcement was made very shortly before the financial results for the fourth quarter were announced by the company. The stock price has been facing some considerable pressure over the last while. In fact, when compared to its 52 week high point that brought it to $67.24, it has faced a drop of a whopping 40 percent. This meant that the 6.5 percent increase that it saw at the initial announcement of its new third party advertising partnerships was an especially welcome change from the direction that it had been taking.

This is believed to be only the start of the partnerships that will be forming between Twitter and various mobile apps and websites around the world. It will be interesting to watch as new applications come aboard and to view the impact that this will have on the stock price over time.

Social media marketing prefers Facebook 54 percent of the time

| July 10, 2014

A Social Media Examiner report has revealed a strong preference for this specific network in advertising.

Nearly every social network – including the current reigning king, Facebook, as well as Twitter and LinkedIn – have entered into a massive advertising war around the world, as each one attempts to become the leader in social media marketing.

This highly lucrative advertising channel has turned into a fierce battleground for brands of all size.

Marketers have been considerably increasing their social media marketing activities over the various different networking websites in order to be able to acquire new customers and maintain relationships with existing ones. Now, Social Media Examiner has published a document authored by Michael A. Steltzner entitled “2014 Social Media Marketing Industry Report”, which involved an analysis of a massive global study.

This social media marketing study involved the participation of 2,800 marketers around the globe.

social media preferenceAmong them, 92 percent felt that the use of social media for advertising purpose was considered to be critical for their businesses. This is a meaningful increase over the 2013 figure, which was 86 percent. Of the respondents, 89 percent felt that it was important for them to learn various different types of tactics that would allow them to use these channels for better results from their various ad campaigns.

Facebook was by far the “most important marketing platform”, as 54 percent of the survey respondents labeled it as such. In a very second place was LinkedIn, which was deemed most important by 17 percent of the respondents. Another 12 percent felt that Twitter was the most important. Not only is this good news for Facebook, on its own, but it also represents meaningful growth over last year’s figures, at which time only 40 percent felt that this social network was the most important for marketing.

In fourth place in terms of overall social media marketing was blogging, which was the top vote of only 8 percent of the participants in the survey. While some analysts have been predicting an impending death of Facebook, it appears as though the network is continuing to hold its own for the moment.