Tag: twitter marketing

Burger King seems to know what it’s doing in social media marketing

The fast food company is consistently sending catchy and quirky messages that are suitable for social networks.

Burger King has been managing to come up with a social media marketing strategy that has been tremendously appealing to consumers, to the point that they have been breaking record numbers of views around the world.

During a recent commercial-free event, the company still drew a record 4.4 million pay-per-view sales.

That figure represented nearly double the previous record that had been held for this type of social media marketing within a period of 24 hours. Beyond the 4.4 million during the event, there were also millions of other people who viewed it around the world. These campaigns are so successful that even the owners of many franchise locations have no idea how well they’re actually doing. One of the owners of many locations, Shoukat Dhanani whose company owns 460 Burger King restaurants and who represents his other franchisees at the marketing council for the company was amazed at the success of the recent campaign.

The social media marketing campaign rocketed to success as the mascot appeared in Mayweather’s entourage.

Burger King - Social Media MarketingThe King was walking with Mayweather along with other huge celebrities such as Justin Bieber. This caused Facebook and Twitter to light up, causing a tremendous amount of hype for the fast food chain. “Everyone wanted to know what was up with the King,” said Dhanani. This meant that aside from the millions of people who had viewed the actual event, there were millions more who were hearing about it over their social media accounts and who then shared it onward with their own networks.

It was speculated by media experts that $1 million was paid by Burger king to Mayweather in order to allow them to take part in the entourage with their mascot. This placed the stunt on par with the price of a 30 second long ad run during the Super Bowl. “They’re spending that money very wisely,” explained Dhanani when speaking about the social media marketing campaign. He then added “What we used to spend and what we used to get, and what we spend now and what we get, it’s a big difference.”

Twitter mobile Ads Manager officially launched

This new marketing strategy will make it possible to track ad campaign performance over smartphones.

Twitter has now released an official announcement of the launch of its mobile Ads Manager, which makes it possible for Twitter app users to be able to track the performance of their ad campaigns.

This includes the spend, the number of engagements, the cost per engagement, the number of impressions, and the engagement rate.

The mobile ads manager was formally announced by Twitter. For smartphone users with iPhone 6 and above, the new button for insight into ad performance now appears on the profile page next to the “Settings” icon. That said, for iPhone 5 users to be able to use this feature, they need to click the gear icon to bring up the Twitter Ads option. For Android users, they need to choose the drop-down from the Settings option. This, according to the announcement from the social network.

This mobile ads feature was designed for smartphone and tablet users in mind, but doesn’t allow for advertisement design.

social media twitter - Mobile AdsThe user is able to obtain insights with regards to their mobile marketing efforts on the social network, but the mobile advertising feature doesn’t go quite as far as the desktop capabilities in that it does not allow a campaign to be launched from a smartphone. Instead, an ad campaign must be created over a laptop or desktop computer.

This represents a different direction from the social media marketing strategy that was recently implemented by Facebook when they created their dedicated Facebook Ads Manager App, which not only allows marketers to be able to monitor their ad campaigns while on the go, but also create them from their smartphones and tablets.

That said, once the mobile ads have been created, the Twitter Ads button that is available on smartphones and tablets provide a range of different metrics summaries across the campaigns. Moreover, it also allows campaign bids to be edited, and budgets and schedules can be altered. Furthermore, Twitter has also pointed out that it is possible for campaigns to be extended paused, or resumed after having been paused.