Tag: tablet shopping

Overall, the channel has shown growth of approximately 35 percent.

There have been two reports that have recently been published that have indicated that while mobile shopping is taking off, it is likely t-commerce that is having the largest impact in that area.

Smartphones and tablets are becoming an important channel for content consumption.

In this area, they are being used more often for activities such as social networking and viewing videos, but this also involves finding out information about products and comparison shopping. That said, as much as more people shop over mobile as a whole, it looks as though it is t-commerce that is headed toward taking over the channel, despite the fact that its penetration isn’t nearly as great.

Both the number of sales and the value of the purchases is greater over t-commerce than smartphones.

The first study was from 41st Parameter, and its information shows that there has been an overall increase in mobile shopping from last year to this year. Comparatively, in the whole of ecommerce, there was an increase of 15 percent. Non-mobile online shopping still made up 80 percent of the total purchases, but the share that belonged to smartphones and tablets was still notable, considering that it has increased by 6 percent when compared to the same time last year.

Another study, this one by Adroit Digital, indicated that if given the choice, 55 percent of consumers would replace their desktop computers with a tablet. More than half (52 percent) of tablet owners use their devices for watching television, while another half (50 percent) report that they also used them for seeking out information. Equally, the general manager of the company, Scott German, reported that the popularity of these devices is not surprising.

What they found notable was the shift in behavior toward using the devices for t-commerce, and viewing content, in addition to researching purchases. German stated that “If brand marketers and advertisers don’t have a plan for tablet messaging, advertising, and commerce, they can risk their brand’s relevance.” This is particularly true as 56 percent of tablet users would rather use those devices to engage with ads than on their personal computers.

Report highlights changes in consumer behavior

A new report from BI Intelligence highlights the changes in consumer behavior between those that use tablets and those that use smartphones. Behavior between these two demographics has been fragmenting for some time, with tablets users treating their devices more like traditional computers and smartphone users treating their devices like social media tools and portable gaming platforms. The differentiation between smartphone and tablet users has been modest, except in the retail sector where mobile consumers have become enamored with mobile commerce.

Tablets are favored shopping platforms

According to the report from BI Intelligence, consumers are beginning to favor tablets when it comes to mobile shopping. Many favor these devices because they provide a more enjoyable shopping experience. The larger screens of tablets allow consumers to better navigate retail sites and find the products they are interested in. The report also shows that tablets are becoming quite popular research tools for consumers that like to compare products.

Consumers spend more through tablets

Tablet users prefer to spend money at night, according to the report. Tablets allow for a shopping experience that is similar to what can be found on a traditional computer. This makes it easier for consumers to do their shopping from home, thus making them more comfortable with parting with their money. Smartphones are still quite popular when it comes to mobile commerce, but these devices are primarily used in physical stores rather than for home shopping.

Retailers work to engage tablet consumers more directly

Retailers are beginning to take note of the growing favor that consumers are showing for tablet devices. As such, the report notes that many retailers have begun tweaking their websites to be more accommodating the tablet users. Making a shopping experience more enjoyable specifically for tablet users may alienate smartphone users who still represent a significant portion of the mobile commerce market.