Tag: starbucks

Mobile payments continues to be a Starbucks success story

The Seattle based coffee chain has been the prime example of how the transaction technology can be used.

According to a recent report that has been released by Starbucks, mobile payments made up a full 15 percent of the total revenue brought in by the café chain in the United States.

This was the statement that was made by the company with regards to its third quarter earnings.

The chief executive officer of the company, Howard Schultz, informed investors that the Starbucks mobile app currently boasts 12 million users in the United States and Canada. That represents an increase of about 2 million from what the figure had been within the second quarter earnings report. However, it was the increase in the number of mobile payments that still has everyone feeling quite impressed with the progress being made by the company.

Starbucks seems to have been able to overcome the mobile payments barriers that have halted the progress of others.

The third quarter report showed that there were six million mobile transactions processed every week in the United States. This was an increase of a full million over what the company was processing in its second quarter.Starbucks Coffee - Mobile Payments

CEO Schultz also went on to point out that Starbucks intends to test a new feature that will become available in its mobile app during the fourth quarter, in which it will allow customers to order and pay for their purchases ahead of time, so that they can come in and pick them up. To start, this feature will be available only in a single major U.S. city, but if it proves successful, it will certainly expand from that point in the future.

There was not a great deal else revealed by Starbucks about previous comments that had been made with regards to white labeling its mobile application and loyalty program in order to allow them to be used by other retailers.

The company’s global chief strategy officer, Matt Ryan, explained that Starbucks is currently conducting a number of different active conversations with technology partners about the development of a program of that nature, but he did not expand on it with any further detail.

What is certain is that Starbucks can and is feeling strong about its mobile payments and commerce experiences, as Ryan stated that “We have absolute confidence in the nature of the opportunity.”

Mobile payments firm to expand into Canada

Square announces plans to open up new office in Canada this year

Square, one of the largest mobile payments firms in the U.S., is continuing its efforts to break into new markets by opening up a new office in Canada. The company has found significant success in the mobile space through its various partnerships, one of the most famous of which is its partnership with Starbucks. By teaming with Starbucks, Square was able to secure its position as a leader in the mobile commerce space. Now, the company is looking to expand beyond the U.S.

New office to be based in Ontario and tap into province’s tech community

Square has plans to open up a new office with more than 30 employees in Ontario, Canada, by September of this year. The company is looking to tap into Ontario’s “thriving and talented tech community” in order to establish a foothold in the Canadian mobile commerce space. The demand for effective mobile commerce solutions in Canada has been on the rise among businesses and consumers alike, and the time may be right for Square to take advantage of this growing demand.

Square helps iOS users participate in mobile commerce

Square Mobile PaymentsPart of the appeal of Square is that it makes mobile payments possible on iOS devices. These devices do not have the inherent ability to participate in mobile commerce and rely on auxiliary applications and hardware in order to do so. This has been something of a problem for iOS users that are interested in mobile commerce, but their demands are being met, to some degree, by Square’s services.

Retailers are beginning to feel the need to engage mobile consumers and Square may be able to help

Canadian retailers are becoming more conscious of the mobile space and are taking steps to engage consumers through a variety of mobile initiatives. Square will offer a new way to engage these consumers and encourage them to make payments with their mobile devices. Engaging mobile consumers will likely lead to higher sales for retailers and helping them appeal more to a demographic that is beginning to change rapidly.