Tag: social media marketing

The top social network has recently released six new open source tools for application development.

Facebook has announced the release of six new open source projects to mobile app developers, as one of the latest components of their effort to spread the weight of application development with the goal of speeding up the creation of cutting edge solutions.

All of the new mobile development open source projects were announced at the same time at the 2015 F8 Conference.

They have been drawing a considerable amount of attention among the community of mobile app developers as many offer a notable opportunity. The online newsroom at the social network provided a brief summary of all six of the projects to provide app developers with a better look at what has now been made available to them.

The following are the open source projects that have been offered to mobile app developers by Facebook.

• React Native – this is a native environments framework that gives app developers the chance to create high quality Android and iOS user interfaces without using WebView or a browser.

• ComponentKit – this is a native functional and declarative UI iOS library. React inspired its creation, and it is used within the Facebook app’s News Feed.

• Year Class and Connection Class – these two projects have been released in order to give mobile app developers the chance to intelligently segment through the use of network and device performance in real time.

• Fresco – this is a tool set that has been created for image manipulation and display specifically for the Android mobile app developer community.

• Nuclide – this is the only one of the open source projects that was announced as being open-sourced in the future, but that is not yet available in that form, at the moment. Facebook took the opportunity at F8 to demo the project, but not to actually make it openly available. It is meant to support Reactive Native, as well as Hack, and Flow, and it is IDE designed. It was developed alongside GitHub. Even though this one has not yet been open sourced, it holds enough potential that it is certainly worth watching in the future.

This move will have a direct impact on app developers all around the world.

Facebook is preparing its announcement of a new measurement tool for social media marketing firms that may help the network to be able to offer better competition for Google and to allow the company to taken on a greater share of the smartphone based ad marketplace.

The announcement is expected to be made at the Facebook annual F8 developers conference on March 25.

The new measuring service will give brands using Facebook social media marketing a better ability to know whether or not an app was actually downloaded as a result of having been exposed to an ad on the social network. This, according to a recent report that was made by The Information. This tool will not be limited to measuring the performance of ads purchased through Facebook. It will also help to better understand the performance of ads that have been served on other mobile apps, as well.

Should Facebook encourage enough use of this social media marketing environment, the outcome could be massive.

Strong partnerships of this nature could end up presenting some initial challenges to rivals such as Twitter, iAd at Apple, and Google, which are direct competition within the mobile advertising space and that are highly unlikely to want to give up any of their market share to Facebook. Overall, if this plays out the way that The Information has suggested, it could mean that Facebook could become a much more important advertising resource for brands, particularly when it comes to desktop and mobile ads.

This would also help to provide further explanation for the launch of Facebook Audience Network, in 2014, when it gave mobile marketing firms the ability to broaden their Facebook campaigns to reach other mobile apps by way of its targeting data.

This also helps to show why Facebook is adding support to its Atlas ad server, which provides social media marketing advertisers with the ability to use consumer data from Facebook in order to target them over non-Facebook ads and websites. It also underscores the importance of the “Topic Data” data analysis tool that it recently launched.