Tag: smartphone shopping

Mobile commerce interactions with brands hold considerable influence

| September 11, 2014

The majority of online shoppers will interact in some way with brands over tablets and smartphones.

According to the Mobile Commerce Index report published by Branding Brand, online shopping has now crested a vital peak in terms of consumer behaviors over devices such as smartphones and tablets.

The majority of shoppers are headed to m-commerce websites instead of exclusively using the standard web.

The report showed that last month, smartphones and tablets were responsible for more than half – 51 percent – of all online visits to retail websites. Most of these mobile commerce visits came from Apple devices. Comparatively, when looking at the same figures from 2010, only four percent of all online retail visits had been from users of these smaller screen devices. Clearly this represents a meaningful jump in the number of mobile visits and represents a considerable shift in consumer behaviors.

In four years, mobile commerce has started to play a tremendously larger role in online shopping.

Mobile Commerce - shopping on tablets and smartphonesAccording to co-founder of Branding Brand, CEO Chris Mason, “In four short years, our data has tracked the rapid rise of the mobile consumer from a small fraction of users in 2010, to this moment where the majority of online retail visitors now originate via smartphones and tablets.” He also pointed that this “fundamental shift” in the behavior of shoppers from laptop computers to mobile devices has occurred with tremendous speed, the likes of which have never before been seen. It also offers retail the “greatest opportunity” that it has seen since the internet first became commonplace.

Mason stated that it is not only that the majority of visits online are stemming from tablets and smartphones, but that it is specifically mobile devices from Apple that are being used for these purposes. He said that in August, among all smartphone based visits, 61 percent were from iPhones and among all tablet based visits, 81 percent were from iPads.

When looking at previous adoption trends of some of the most recent operating systems released by the device maker, Branding Brand feels that iOS 8 is going to have a meaningful and substantial impact on holiday mobile commerce traffic, and will represent the majority of retail site visits.

Mobile commerce sales in the U.S. to grow by 74 percent this year

| August 27, 2014

Research released by Internet Retailer has shown that smartphone based shopping is rapidly gaining popularity.

It is no mystery that making sure that a store has an online presence – especially one in which products can be researched (or, even better, purchased) – is an important element in improving a retailer’s successes, but recent research is also showing that mobile commerce needs to play a bigger role in this effort, as consumers are looking to their smartphones and tablets on an increasing basis when it comes to finding the products and services that they want to buy.

A recent study involving the data from 366 American retailers has shown that m-commerce sales will be up 74 percent.

The study was conducted by Internet Retailer, which looked at U.S. retailers and their mobile commerce strategies. This was published in the 2015 Mobile 500. What it determined was that this year’s sales over smartphones and tablets would reach $59 billion, which is an increase of 74 percent over the $34 billion in sales that was achieved last year. Moreover, it also predicts that sales over smartphones and tablets will make up 23 percent of the online sales total for this year in the United States.

This shows that the pace of mobile commerce is growing faster than that of online shopping, overall.

U.S. Mobile Commerce on the riseIn the second quarter of this year, the online retail sales – including purchases made over desktop computers, laptops, and mobile devices – rose by 15.7 percent, said the Commerce Department. While this is certainly a solid rate of growth, it is also very clear that it is much lower than the increases being seen in m-commerce sales.

The two companies that achieved the highest mobile sales so far in 2014, with a combined $30.8 billion, are Amazon.com (in first place) and Apple (in second place). Those two companies, alone, hold a 47 percent share of the Mobile 500 smartphone and tablet based sales total.

That said, the report also acknowledged that mobile commerce as a market is nowhere near mature and there is still a great deal of room for growth among existing players as well as among new entrants.