Tag: smartphone shopping

A newly released report has revealed that 25 percent of e-shoppers are using smartphones and tablets.

A report that has recently been issued by Monetate has shown that approximately one quarter of all of the global online shopping comes from mobile commerce traffic through smartphones, tablets, and other devices.

This represents a meaningful increase in the sector’s share, even within the last quarter, alone.

Monetate’s data showed that mobile commerce traffic increased by about 3 percent within the last quarter. Of that mobile device based shopping, tablets represent approximately two thirds. This means that tablet users are currently responsible for about 15 percent of all of the ecommerce activity that is going on at the moment.

The larger screen devices have been representing a larger proportion of mobile commerce traffic.

Smartphones, on the other hand, are still being used more often for online shopping purposes worldwide, but they make up about one third of the mcommerce share. This means that of all ecommerce activity, smartphone users are contributing about 10 percent.

When it comes to the average amount that users of these devices are spending when they make an order online, it is becoming clear that purchases are not limited exclusively to small items anymore. This reports data even indicates that the average order value made through tablets actually exceeded that of desktops and laptops within the last quarter. That said, PCs still hold their dominance over the online shopping marketplace, by quite a large majority.

The average order value made over a laptop or desktop computer was $136. Just slightly higher was the average order value made over tablets, which was $139. Finally, over smartphones, it was still a high number, though quite a bit lower than the orders made over PCs and tablets, having been $114.

In terms of specific brands and their contribution to mobile commerce traffic, it is Apple’s iPad that reigns supreme. That device is responsible for more than half of the online shopping done over tablets. That share of the tablet commerce category actually increased over the last quarter despite the fact that there is notably greater competition.

Overall, the channel has shown growth of approximately 35 percent.

There have been two reports that have recently been published that have indicated that while mobile shopping is taking off, it is likely t-commerce that is having the largest impact in that area.

Smartphones and tablets are becoming an important channel for content consumption.

In this area, they are being used more often for activities such as social networking and viewing videos, but this also involves finding out information about products and comparison shopping. That said, as much as more people shop over mobile as a whole, it looks as though it is t-commerce that is headed toward taking over the channel, despite the fact that its penetration isn’t nearly as great.

Both the number of sales and the value of the purchases is greater over t-commerce than smartphones.

The first study was from 41st Parameter, and its information shows that there has been an overall increase in mobile shopping from last year to this year. Comparatively, in the whole of ecommerce, there was an increase of 15 percent. Non-mobile online shopping still made up 80 percent of the total purchases, but the share that belonged to smartphones and tablets was still notable, considering that it has increased by 6 percent when compared to the same time last year.

Another study, this one by Adroit Digital, indicated that if given the choice, 55 percent of consumers would replace their desktop computers with a tablet. More than half (52 percent) of tablet owners use their devices for watching television, while another half (50 percent) report that they also used them for seeking out information. Equally, the general manager of the company, Scott German, reported that the popularity of these devices is not surprising.

What they found notable was the shift in behavior toward using the devices for t-commerce, and viewing content, in addition to researching purchases. German stated that “If brand marketers and advertisers don’t have a plan for tablet messaging, advertising, and commerce, they can risk their brand’s relevance.” This is particularly true as 56 percent of tablet users would rather use those devices to engage with ads than on their personal computers.