Tag: smartphone shopping

The co-founders of the company, David Tisch and Alan Tisch feel that high fashion is headed to smartphones.

Although mobile commerce has seen a considerable amount of resistance when it comes to the willingness of consumers to start using it, the barriers that have been standing in its way appear to be coming down and a growing number of shoppers are choosing their smartphones and tablets for making online purchases.

This being the case, the co-founders of Spring are now hoping to continue the trend with a whole new m-commerce experience.

David Tisch, one of the Spring co-founders, said that “Every single transactional property on mobile—whether that’s Uber, or Hotel Tonight—is lowering the barrier to make significant transactions on your mobile phone.” The company is now betting that this will continue as he and the other co-founder, David’s brother Alan Tisch, are trying to use Spring – an app that was launched this fall – to try to bring the fashion world onto the smartphone screen. The goal is to provide the experience of a shopping mall on the tiny screen of a cell phone or tablet.

This mobile commerce app experience currently represents over 250 brands from the fashion world.

The majority of the brands on Spring are within the mid-label category, but there are some high end and lower end options represented there, as well. Approximately half of the products that are carried by the app are within the price range of $100 to $500. However, they feel that they are differentiating themselves through the other half of their m-commerce offerings, which provide a massive selection from the lower ends and high ends of fashion.

According to Caroline Brown, the CEO of Carolina Herrera, one of the labels on Spring, “I think that the expectation of customers today for an important brand is that you have to be present on all those channels.” She went on to say that the time has arrived in which it is simply not acceptable to fail to be present over mobile commerce channels. For Spring, this is only the jumping off point as they want to create not only a presence, but a highly desirable experience for shoppers, at the same time.

Whether retailers are ready or not, smartphone is going to have a considerable impact on consumers.

As is the case every year, holiday shoppers in 2014 will be looking to find the very best deals, and mobile commerce will be playing a very important part in that, regardless of whether or not the actual purchase is made over smartphones and tablets.

A growing number of pre-holiday survey results are starting to be released and they show that consumers want m-commerce.

One of the top consumer desires has been shown to be the ability to use their devices in order to price products and look for deals. Mobile commerce is more than simply making an online purchase through the use of a smartphone or tablet. According to a Google Consumer Surveys study that was conducted on behalf of Thinknear and that involved the participation of 1,000 adults in the United States, one in every three holiday shoppers plans to use a their devices to check prices.

Even before a shopper leaves his or her home to hit the stores, mobile commerce will play an important role.

The recent survey showed the following activities for which consumers expect to use their mobile devices during the upcoming holiday shopping season:

• Price comparisons (32 percent)
• Researching ideas for gifts (31 percent)
• Reading product reviews (27 percent)
• Looking for deals such as sales and coupons (25 percent)
• Creating a shopping list (22 percent)

These are very interesting statistics and reflect the type of behavior among consumers that retailers are going to want to take very seriously if they want to be able to get the most out of the holiday shopping season.

These results also reflect those that were revealed within the American Express Spending and Savings Tracker study that had been conducted by Ebiquity. Within that research, it was shown that the leading activities to be expected in online and mobile commerce during the holidays will be price comparisons, checking out ideas for gifts, and locating the best deals. These studies showed that these activities may be conducted before leaving to shop, or could occur while in store.