Tag: smartphone games

20% of American gamers would rather forgo sex than mobile games for a week.

Part II of the Mobile Gaming Chronicles survey from the mobile social gaming network PlayPhone, revealed the main spending habit and behavior trends of American mobile gamers and, among other surprising discoveries, the survey found that if they had to make a choice, one in five respondents would rather go without sex than mobile games for a week.

The group surveyed consisted of 1,000 Americans who play games on tablets and smartphones.

According to the survey, 37% of all American respondents said they would be willing to pay $5 or more a month for a gaming subscription that would offer them a “complete gaming experience”, which would include full access to games, levels and items in the game. This is a much smaller percentage compared to the 57% of Latinos who said they would pay for a subscription. However, in terms of gender, there was not as big of a gap. 54% of men vs. 46% of women said they would pay a subscription fee.

In regard to age group, it was found that gamers aged 25 to 29 were more likely to pay for mobile games than any other age group, with 49% in this age range claiming they would spend 5 or more dollars for a monthly subscription. As for those survey respondents who were self-proclaimed mobile gamers, 53% said they were likely to spend.

“Just as we seek to reveal emerging trends in mobile gaming monetization, we feel it’s essential to investigate behaviors that define heavy spenders,” PlayPhone CMO Anders Evju said. “It furthers our goals of maximizing value for our game developer and operator partners and enables us to continue to deliver an optimal social gaming experience,” Evju added.

Some people even confessed they’ve engaged in mobile gaming while behind the wheel.

In addition to investigating the spending habits of smartphone and tablet game players, the PlayPhone survey focused on other trends among gamers. For instance, they found that a surprising 17% of survey respondents admitted to playing mobile games while driving, on a frequent or occasional basis.

It was also discovered that 49% of all survey responders admitted to engaging in mobile gaming at work, while 68% said they sacrificed sleep regularly or on occasion on non-work nights to complete a game and 58% confessed they did this on work nights, too.

These tech giants are fighting their way for leadership within this very popular and lucrative space.

At a time in which Google appears to be edging its way ahead of the smartphone based commerce environment, there are other areas in which it appears to be lagging behind, but it also looks to be highly determined to keep a top position when it comes to mobile gaming.

When compared to Amazon, Google’s cloud computing and ad revenues are not growing as rapidly.

Some investors are starting to become a little bit nervous that this could be a sign that Google is attempting to grow too quickly and that it is overextending its way into too many ecosystems. That said, if there is one area in which it is placing a massive amount of focus, it can easily be identified as mobile gaming. As that environment continues its evolution, Both Google and Apple have been doing their best to carve out an experience that is the most appealing for developers, marketers, and customers, alike.

iPhone and Android are clearly in a tremendous mobile gaming battle of epic proportions.

The purpose of this all-out war is to be able to claim supremacy in this space that has revenue potential on a series of different levels. They are now working to come up with their own winning strategies to be able to create mobile based game atmosphere that will be as profitable as that within the stationary device ecosystem.

A new move has also been made to help to draw more appeal for mobile gaming product developers, as both Google and Apple have given them a temporary opportunity for exclusive promotion rights. In this, they are hopeful that they will be able to boost the sales of the games themselves on the smartphones that use their operating systems, and that the game offerings will be appealing enough to draw smartphone owners to switch to their platforms.

Google and Apple are hoping that they will be able to offer games that will be available exclusively on their own platforms so that consumers will want those specific mobile gaming opportunities so much that they would change their devices and switch their operating systems in order to be able to play them.