According to a new study, 33 percent of the people with accounts with that institution are willing to pay a fee.
The results of a study conducted by research company SNL Financial have now been released and they have shown that it is the customers of the Bank of America that are most willing to pay an additional monthly fee in order to have access to mobile banking features.
This shows that there are some customers who would be willing to pay to use a mobile app from their lenders.
The research took into account the responses of customers from nine large banks across the United States. Among its questions was whether or not the respondents would be willing to pay a monthly fee of $3 in order to be able to continue the use of their mobile banking apps. Among the customers from the Bank of America, 33 percent said that they would be willing to pay the additional fee to use the smartphone app from their bank. That was the highest percentage of any of the bank customers that were surveyed. In second place was Citigroup, from which 31 percent said that they would be willing to pay that same fee.
The report did not suggest why that specific bank’s customers were more willing to pay for mobile banking.
In terms of the other seven banks that were involved in this mobile apps study, the percentage of customers who said that they would be willing to pay an additional $3 per month in order to use the application were as follows:
• 29 percent – U.S. Bank
• 26 percent – TD Bank
• 25 percent – USAA
• 24 percent – Wells Fargo
• 24 percent – Chase Bank
• 22 percent – PNC Bank
• 18 percent – Capital One
This could be some very useful insight for banks, which are currently facing an ongoing time of low interest rates and which have been facing a struggle in finding ways to boost their revenues and ensure their growing profitability. Equally, banks have been observing a growth in the number of their consumers that have been embracing mobile banking features.
The social network will be facing a number of changes in its user experience over smartphones and tablets.
Facebook has decided that one or two mobile apps isn’t taking up enough real estate on smartphones and tablets and has now announced that in 2015, it will be dividing many of its features into a number of different separate applications, instead of a more all-in-one opportunity that it previously provided.
The social network has stated that it is going forward with this decision and it will be starting quite soon.
In 2015, it plans to start to move a growing number of its features away from its main application and into separate mobile apps of their own. According to the Facebook Canada managing director, Jordan Banks, who is also the global head of vertical strategy for the company, “We’re getting away from that single app that does everything for you. We released nine different apps in 2014 and I think what you’ll see is we’ll release more in 2015 — at the demand and behest of our users.”
Facebook feels that its users wants separate mobile apps that will each do one thing very effectively.
Banks explained that they feel that most of the users of mobile social media would like features in individual apps “that do one thing incredibly well.” Therefore, they have taken Messenger out of the main Facebook app, for example, and have placed it into its own standalone app. They claim that the reason they have done it is that “that’s what our users were telling us. They didn’t want to click two or three times before they got into Messenger.”
For this reason, Banks expressed that it is likely that this will be a considerable trend for the company as it moves forward. Facebook will start to be focused on issuing more individual apps with the new features from the company, instead of continuing to build on one central application.
Although at the time of the writing of this article, Banks stated that he had heard only positive feedback about the decision, users have been complaining quite loudly about the separate mobile apps for different features, particularly in terms of the Facebook Messenger option. At the Apple App Store, there are currently a larger number of one-star reviews for the decision than there is applause.
