Tag: retail mobile commerce

US retailers may be missing out on a major mobile commerce opportunity

| October 23, 2014

Retailers avoiding the mobile space could miss out on a serious revenue opportunity

The holiday season is coming and U.S. retailers could be missing out on one of the greatest mobile shopping opportunities in recent history. A new report from Jumio predicts that retailers could miss out on $8.6 billion in revenue due to outdated mobile checkout solutions. Many retailers have made attempts to engage mobile consumers by offering them new payment solutions that are mobile-centric, but old and inefficient solutions could make it hard for consumers to actually purchase products online and in physical stores.

20% of all online sales made during the fourth quarter of this year may come from mobile devices

According to data from the National Retail Federation, holiday sales for 2014 are expected to reach $616.9 billion, growing 4% over what they had been during the 2013 holiday season. An estimated $105 billion in revenue is expected to come from e-commerce. Another report from IBM suggests that approximately 20% of all online sales made during the fourth quarter will come from a mobile device. Retailers that are not prepared to engage mobile consumers could lose out on a very promising opportunity.

Mobile commerce continues to experience strong growth in the US

Mobile commerce - retailers missing outMobile commerce has become quite popular with consumers. Mobile shopping is often seen as more convenient and while most people continue to favor visiting physical stores, the demand for mobile payment services has been growing rapidly. Many consumers plan to do their holiday shopping online, using their mobile devices to research and discover products they may be interested in. Some will also be looking for ways to make their shopping experience more convenient and avoid crowds at stores. Mobile payment terminals can offer this convenience and may help make a retailer more attractive to consumers.

Outdated commerce systems cause frustration among consumers

The report notes that many people that shop online using a mobile device end up abandoning their purchases. This is due to frustrations with outdated commerce systems that are still being used by retailers. These systems make it difficult for people to complete transactions when they try to purchase products from their smartphones and tablets. Many of these systems are designed to be used on conventional computers and not mobile devices.

Starbucks to launch mobile commerce initiative for the holidays

| October 22, 2014

Company has ambitious plans for the holiday season

Starbucks has some big plans for the holiday season. The company intends to entice consumers into its stores during the holidays by offering mobile ordering and pay services this year. The company plans to launch this initiative in Oregon before possibly rolling it out to other states throughout the country. Starbucks sees a great deal of promise in the mobile commerce space and aims to connect with consumers that are shopping via mobile devices this year.

Starbucks continues to find success by engaging mobile consumers in dynamic ways

Starbucks has managed to establish a strong presence in the mobile payments space. The company teamed with payment solutions provider Square a few years ago and the two companies have managed to engage mobile consumers effectively since then. Using the Starbucks mobile application, consumers can pay for products at certain stores from their mobile devices, providing people with a more convenient way to pay.

Company to introduce new rewards for its loyalty program members

mobile commerce - StarbucksThe company plans to introduce new offers for its loyalty program members. Starbucks will be offering access to special events and previews of new products that it will be offering in the future. Rewards can be redeemed for all of the company’s brands. There is also a chance to win Starbucks coffee for life for those that are making payments from a mobile device.

Consumers will be able to place orders in advance and pay for these orders from their mobile devices

In the coming weeks, Starbucks will be offering people a chance to place orders for drinks and other products from their smartphones. These orders can be placed in advanced, before a consumer actually visits a physical store. Payments can also be made in advance, and consumers can visit a Starbucks store to pick up their purchased products. Starbucks anticipates that it will see significant success with its mobile commerce initiative. Mobile shopping has become quite popular among consumers, especially during the holiday season, when people are looking for more convenient ways to pay for products.