Tag: retail app

In-store mobile commerce tools may boost sales

A new report showed that this technology sends more traffic into shops and could increase sales.

As shoppers increasingly look to smartphones for products in-store mobile commerce tools are having a greater impact. Brick and mortar shops that offer additional shopping assistance over mobile devices see more traffic and sales.

A recent DMI report showed that 70 percent of U.S. shoppers always or regularly use mobile devices to shop.

Still, retailers have yet to fully implement the kind of in-store mobile commerce opportunities that consumers love. This kind of m-commerce tool has the ability to raise customer engagement and in-store efficiency. Yet they are still not commonplace.

Recent research showed that shoppers want to use their mobile devices while in brick and mortar stores. More specifically, they want to be able to use smartphones as a part of self-checkout systems. They also want to be able to gain access to store inventory. When they are being assisted by a store associate, consumers want to receive alerts to tell them when their items are ready.

In-store mobile commerce tools can incentivize customers to visit shops more frequently.

In-Store Mobile Commerce - Shopping MallThese mobile apps and other features can also encourage customers to spend larger amounts once they’re there.

The DMI report provided significant insight into this trend. Among U.S. shoppers, 61 percent would visit a favorite retail shop more frequently if it had a better application. These consumers want more tools and improved value from retail apps.

Furthermore, 57 percent of shoppers said they would spend more money in-store if they had a better app to use. Another 70 percent of consumers said they would select one retailer over another based on the mobile tools they offer.

Retailers have traditionally struggled in encouraging consumers to download their mobile apps. The barriers to download include an aversion to standalone apps for every retailer they like. Moreover, many consumers don’t like the clunky functionality many apps have to offer.

However, when retailers introduce strong mobile tools, there are two strong benefits. The first benefit is enhanced user engagement. The second benefit is the chance to boost in-store foot traffic.

Most shoppers use a mobile app to browse before they buy

A recent survey has shown that apps play an important role in m-commerce decision making.

The results of a new survey that was conducted by Apptentive have shown that most shoppers will browse through at least one retail mobile app before they actually head out to a brick and mortar shop to purchase the item they have been considering.

The survey involved the participation of 350 people, and was held in July 2015 regarding shopping habits.

What the survey showed was that when consumers were considering making a purchase, many of them would turn to a mobile app, or several applications, to help them through the decision making portion of their purchasing experience. The data leaned heavily to the side of using mobile technology when retail shopping was involved.

The survey showed 88 percent of shoppers used a mobile app from one of their favorite retailers.

Mobile app used for browsing before buyingIt also revealed that 61 percent of the participants said that they had used those mobile apps within the month prior to having participated in the survey. A smaller number of the respondents, 26 percent, said that they used their retail apps on a regular basis – that is, 7 or more times per month.

Overall, the mobile device users would look to their apps to help them to prepare to head out and go shopping. They would usually have finished using those applications ahead of actually arriving at the brick and mortar shop. Apptentive called the behavior “app-rooming”, as 71 percent would use the application as a kind of digital showroom, to look through the specifications of a product before actually heading over to look at the physical item that they wished to purchase. Those shoppers conducted this app-rooming behavior at least one time every month.

Once they actually reached the stores, they would still use the mobile app, but not quite as much. Just slightly more than half of the respondents to the survey had used retail apps while they were actually within the store itself. Still, over half is a highly significant proportion of the customers that make their way into a store on any given day.