Tag: qr code scans

New billboards and signs featuring quick response codes will be placed in locations worldwide.

Clear Channel, a company that currently has nearly 700,000 signs and billboards positioned in different spots around the globe is planning to add 75,000 QR codes to advertisements in areas that feature “heavy footfall and long dwell-time”.

This means that places such as bus stops, shopping malls, and airports will now see quick response codes.

The QR codes on the billboards will also have added SMS capabilities that make it possible to text people who are close by or to use near field communication (NFC) technology for the contactless transmission of information to devices that are located in close proximity. This converts the posters into a form of mobile marketing with considerable potential.

The QR codes and other technology will help to better connect with consumers who are on the move.

According to Clear Channel, the initiative, which they have called Connect, “presents the opportunity to target consumers on-the-go, when they are receptive to messages and can be delighted by timely, relevant and tailored invitations to engage.” That statement was made by the company’s chief operating officer, Suzanne Grimes.

These types of distractions, such as being able to scan a QRcode, are typically welcome in areas such as airports where people are looking for something simple to do in order to kill time. It isn’t something that they would likely do if they were in a hurry and were just walking from one place to another, but when they are forced to wait around, they will be far more willing to amuse themselves with activities such as barcode scans.

That said, to become effective, the ad needs to find some way to become noticed in the first place. Before consumers are able to scan QR codes, then need to actually realize that they’re there. It is in this area that Clear Channel has managed to stand out, as it has employed other technologies to draw more attention to itself and to make sure that its posters aren’t seen as simply passive atmosphere. This way, they become interactive features.

Students in Lufkin are enjoying a much more technology friendly experience in their lessons.

Students across the Lufkin district in Texas took part in a Digital Learning Day, which allowed them to learn about how to use a popular type of mobile devices to be able to scan QR codes in order to gain more information through the use of technology.

The students discovered how mobile gadgets could read the quick response codes.

According to Jaren Chavros, a student at Dunbar, “A QR Code without the devices, it just looks like black dots, but the devices can scan and all the little dots are like words for the device.” The students learned how to use common mobile devices to scan QR codes and open up a range of information. In this case, it was presented to them in the form of clues that were critical to moving forward in a recycling scavenger hunt.

The QR codes were seen as a great opportunity to help to bring together technology and a lesson in recycling.

According to Summer Garcia, the LISD technology specialist, “I thought it would be a great way to integrate what they are doing with recycling and something they could easily use with the devices they were bringing.”

Once the students used the mobile devices to scan the quick response codes, they would receive the clue that they would need to head off to the next among the five different stops – the first among which was the playground. Finally, when they had completed the scavenger hunt, they had the opportunity to show adults what they had discovered along the way.

Although the program was available to children from the second grade and up, Garcia acknowledged that they could have started younger as kids before that age are already well aware of how to use those mobile devices and could quickly learn how to scan QR barcodes.

By the time the children had scanned the QR codes and learned all of the recycling lessons from the scavenger hunt, they were then keen to share what they had discovered with their parents, spreading the word even further.