Tag: paypal

PayPal launches new mobile payments service

| January 20, 2014

New mobile payments services comes to the Asian market thanks to PayPal

PayPal has launched a new mobile payments service in order to embolden its presence in the Asian market. Asia has proven quite attractive in terms of mobile commerce due to the growing degree of smartphone and tablet penetration and the increasing number of retailers entering into e-commerce. In order to tap into this promising market, PayPal has launched mo.bi.pay, which stands for “mobile built-in payments.” This new service is designed to appeal to small and medium-sized enterprises.

Asian market shows a great deal of promise when it comes to mobile commerce

Merchants throughout Asia are becoming quite interested in mobile commerce. They have found that consumers enjoy shopping from their mobile devices and those that do so tend to spend more money than those that do not. E-commerce has already won the favor of many consumers throughout Asia, particularly those in China, and this popularity has not gone unnoticed by retailers. Large retail organizations like Alibaba have made a name for themselves in the world of online shopping and are now beginning to focus on mobile commerce.

Services for small and medium-sized enterprises are currently lacking

Paypal mobile payments serviceThere are many mobile commerce services that are available for large retailers, but few of these services cater to the needs of smaller groups. PayPal intends to capitalize on this by giving small and medium-sized enterprises something they can use to engage mobile consumers more effectively. Mobile point-of-sale payments are expected to reach $5.4 billion by 2018 and PayPal is keen to ensure that it has positioned itself to take advantage of this aggressive growth in mobile payments.

PayPal works to fend off its competition in the mobile space

PayPal now accounts for 42% of eBay’s total revenue. The company has been purchasing firms that specialize in mobile commerce and technology recently, with its most prolific acquisition being that of Braintree for $800 million. PayPal is working to establish an even stronger presence in the mobile payments space so that it can fend off competition from companies like Google and Square. While Square has focused primarily on the North American market, the company has recently expanded into Japan.

Mobile commerce platform from PayPal gets more attention

| January 16, 2014

PayPal continues to establish lead in mobile field

PayPal has been making waves in the mobile commerce field and has established itself as a leading service provider for mobile consumers. In September 2013, PayPal was able to solidify its place in the mobile world with the launch of Beacon, a promising mobile commerce platform designed to streamline payments being made from a mobile device. The company has announced that it will begin showing more attention to the e-commerce world this year and has plans to further expand the availability of Beacon.

Checkout platform aims to streamline e-commerce

PayPal has introduced a new checkout platform that is designed specifically for e-commerce merchants. This platform is meant to streamline the checkout process for online customers, making it easier and faster for people to purchase products through online retailers. The new platform allows consumers to remain on a retailer’s website in order to complete a transaction using PayPal instead of first having to be redirected to PayPal’s site. The company suggests that this process will be easier for consumers and more beneficial for retailers in the long term.

Payment Code to see expansion

paypal mobile commercePayPal is also working to expand the use of its Payment Code, which allows consumers to scan a QR code or use a four-digit code to pay for products in physical stores. The Payment Code is meant to make physical retail stores more accommodating of mobile commerce, allowing retailers to form a more cohesive connection with mobile consumers. Currently, Payment Codes are available in 1,500 stores in the United Kingdom and PayPal plans to expand the availability of this platform over the coming months.

Beacon integration with PayPal app continues

Furthermore, PayPal is working to integrate its Beacon mobile commerce platform into the PayPal application. This is expected to be completed within the coming months and will allow app users to take advantage of Beacon more easily. The company’s current projects are still in a small-scale testing phase, but PayPal expects to expand these projects quickly as they become more developed and their potential problems are mitigated.