Tag: Opera Mediaworks

Mobile ad revenues from Android are now greater than those from iOS

The income from advertisements is now higher on Google’s operating system than on Apple’s.

Until now, Apple has always worn the crown when it came to mobile ad revenues, but according to recent data that was released in a report by Opera Mediaworks, it looks as though the top spot has now been snatched up by Android.

The mobile marketing trends during the last quarter saw a considerable reversal and a defining result.

In the report, Opera Mediaworks underscored the point that even though Android took over Apple’s top spot in terms of its mobile ad revenues and impressions in the first quarter of this year, but the same thing happened in 2014 and iOS came back to reclaim its throne and hold onto it for three straight quarters. The margin by which Apple did manage to take back the lead, though, was very slight during that time.

It is important to note that the figures for mobile ad revenues used by Opera are based on its own advertising platform.

Mobile Ad Revenues - Android and iOSOpera’s mobile advertising platform data was used in order to generate its figures, which means that while the ad revenue information may be true there, this may not necessarily be the case everywhere else. That said, it does provide some useful insight into the trends that are occurring and that may not be exclusive to that one platform.

In the Q1 2015 report from the company explained that “For the first time since we started The State of Mobile Advertising report in 2012, Android is leading revenue generation across our platform, albeit by only a fraction of a percentage point.”

The figures from the report indicated that in this year’s first quarter, Android’s share of the mobile add traffic, worldwide, was 65.17 percent. That said, when it came to the actual ad revenue, it had a 45.77 percent share of the global market. The share held by iOS was only fractionally smaller than Android, at 45.44 percent.

In terms of the mobile ad traffic share from other platforms, BlackBery had a 1.87 percent global share, Symbian’s share was 3.99 percent, and Windows Phone clutched onto a tiny 0.16 percent. For mobile ad revenues, they had 1.96 percent, 1.27 percent, and 0.09 percent, respectively.

Mobile advertising growth in India is accelerating at record speed

India’s mobile ad impression volume has grown by over 200% since 2013.

According to Opera Mediaworks’ State of Mobile Advertising report, since July 2013, India’s mobile ad impression volume has increased by 260%, making the country the most powerful driver in the Asia-Pacific market in this field, and the record growth is largely due to the rise in smartphone users.

Android is, without a doubt, the dominate platform in India.

There has been a huge shift across the country, with Indian consumers advancing from feature phones to smartphones. According to the report, the market is almost completely dominated by Android, which has a 41.7% share compared to iOS’ 0.4%.

The report from Opera Mediaworks learned that social apps and social sites rank as the most popular in terms of usage, which is consistent with the worldwide trend. However, for Indian users in particular, apps, education and gaming sites, and mobile app stores are a close second to the most popular trend.

Simple banner ads are the most common form of mobile advertising used.

mobile advertising growth - IndiaEven though the ads that are used the most are common banner advertisements, sophisticated rich media ads are being used more and are finding success. The report found that even though rich media only makes up 3.2% of impression, these ads drive 26.6% of revenue.

Almost half of all ad impression (48.1%) were advertisements for mobile devices and games. That being said, classified ads also made up a significant percentage, with one in five impressions designed for the direct sale of personal transportation, such as bicycles, motorcycles, trucks and cars.

The CEO of Opera Mediaworks, Mahi de Silva, commented that future opportunity was the “biggest trend” that the report identified. The CEO elaborated by saying “Mobile users in India, who have shifted to smartphones, have done so with Android, and we can see that those users are far more interested in categories like News & Information, Arts & Entertainment and Business, Finance & Investing than the India average.”

Among other subjects, the Opera Mediaworks report, which is the leading mobile advertising platform’s first India-focused report, included data on mobile consumption patterns, mobile device adoption, and ad types in the sub-continent.