Tag: myntra

India continues to experience a mobile commerce revolution

Commerce is evolving rapidly throughout India

India is undergoing something of a commerce revolution. The country has become a very prominent mobile market, with smartphone ownership skyrocketing over the past few years. As the mobile space becomes more prominent, retailers are beginning to change their approach to the digital space. Myntra, one of the leading fashion e-commerce companies in India, shut down its website at the beginning of this month, opting instead to become completely mobile-centric.

Retailers are abandoning traditional websites in favor of apps

Myntra is not the only company that is doing this, of course. Several others have begun shutting down their websites in order to focus their efforts on the mobile space. These companies see great promise in the mobile commerce world and believe that their websites are not as effective at engaging mobile consumers as applications are. Apps have become one of the easiest ways for consumers to shop for and purchase products and this fact has not gone unnoticed among retailers.

Companies see great promise in the mobile commerce space

Mobile Commerce - Mumbai, IndiaAs mobile commerce continues to grow, consumers are being exposed to new ways to shop for and purchase products. Companies like Flipkart, which has long been the leading mobile commerce company in India, are beginning to change the way they do business, focusing more specifically on the mobile space rather than placing their hopes on the continued prevalence of traditional forms of commerce. Physical retail remains the most powerful force in India’s commerce space, but this may not be the case as retailers continue to become heavily invested in the mobile commerce sector.

Foreign companies are adding momentum to India’s mobile commerce revolution

Mobile shopping is thriving in India. The country is becoming the most attractive mobile market in the world and has begun attracting attention from companies in other countries that are involved in the mobile space. These companies are contributing to the growth of mobile commerce in India, investing in companies that are powering the mobile revolution of the country.

Mobile shopping hits a snag in India

Retailers are choosing to abandon their conventional e-commerce websites in favor of apps

Mobile shopping is becoming more common in India, but some consumers are not convinced that retailers should abandon their websites for an app-only approach. This is the case with Myntra and Flipkart, two of the largest e-commerce entities in the country. Both companies are opting to push shopping from a mobile application, choosing to abandon their websites altogether. While shopping on a mobile app may be considered convenient for consumers, removing the options that these consumers have may be a problem.

Apps may be making it less convenient to shop from a mobile device

Young consumers have shown a great deal of enthusiasm when it comes to mobile commerce. These people tend to spend a significant portion of their time on the Internet, using a wide variety of apps to interact with others and for the sake of entertainment. They also make use of mobile apps to do their shopping, but they also visit e-commerce sites directly, either with their desktop computers or mobile devices. As retailers begin abandoning their websites, consumers are finding it harder to shop online.

Mobile shopping apps tend to lack the functionality of e-commerce websites

Mobile Shopping  - IndiaMobile shopping apps can be convenient, but they often lack the selection of products that can be found on conventional e-commerce sites. Apps also do not support large pictures, which can make it more difficult for consumers to see the products that they are interested in. There are also functionality issues with applications that can make shopping from a mobile device more complicated than it is meant to be. While websites are not perfect, they may offer consumers more options when it comes to shopping, especially when it comes to product selection.

Mobile shopping is gaining traction throughout India

Despite the problems of mobile apps, mobile commerce continues to thrive in India. More consumers are choosing to shop online with their smartphones and tablets than ever before. This trend is expected to continue gaining momentum over the next several years, making India one of the leasing mobile commerce markets in the world.