Tag: music streaming

Google is terminating the Songza music streaming platform

Though popular, this free service will stop being available after January 31, 2016 as Google takes it down.

Songza has now become the latest in a trend of streaming music services that have been shut down over the last few years, as this free site and app will stop being effective starting on January 31, 2016.

The service had been acquired by Google last summer and it is now blending it into Google Play Music.

Ever since the acquisition of Songza, most people have been waiting for the announcement that Google would eventually be shutting it down. Therefore, for most users, the closure of this free music streaming service may not be welcome but it is at least not coming as a surprise. The tech giant has been working the proprietary technology of the service and the technique of its use into the properties of Google Play Music over the last while.

Google bought Songza knowing that the service had a functionality that the tech giant was going to need.

Google to terminate SongzaIf Google was going to be able to compete within the streaming music industry, it was going to need to have some of the techniques and functionalities of this popular free service available. Clearly, it was willing to pay the price to purchase what it needed, as it is estimated that the company paid around $30 million in order to obtain it.

The service originally launched back in 2007 and instantly defined itself from among the many online radio stations that had been taking off at the time. The service involved the employ of staff experts that would curate playlists. From there, users could give a thumbs up, thumbs down, share playlists and skip songs they didn’t want to hear.

The service also allowed users to choose their playlist based on their mood or their current activity, so they would be able to listen to tunes that were appropriate for what they were feeling and doing. The platform influenced a number of the leading music streaming platforms that have become a tremendous success.

Now, Songza will simply be incorporated into Google Play Music and will cease to be known under its current name.

Burberry’s first Apple Music channel to launch

A new partnership will make the U.K. fashion design label the first brand with a dedicated channel.

Recent reports have shown that Burberry and Apple Music have entered into a new deal that will make the luxury fashion designer the first brand to have its own dedicated channel over the streaming service.

This channel will be hosted inside the streaming service’s “Curators” and will offer unique features.

For example, the Burberry Apple Music channel will feature new British acts in live performance videos. This will include certain performances that will be exclusive to the channel, such as video from the Burberry Womenswear show that will be taking place later in September, in London. The Curators section of the streaming service has already played host to channels that have been established by genre experts, musicians, and even from music critics from such top publications as Pitchfork, NME, and Rolling Stone.

The Apple Music channel is only the most recent in a spectrum of efforts that Burberry is making.

Apple Music - New Channel from BurberryThe brand is attempting to bring its name closer to the music world, in an effort that it began a few years ago. Other notable projects that it has launched over the past few years have included the Burberry Acoustic series, which started five years ago as a route for the company to be able to boost the way people view it as a lifestyle brand by connecting with the indie music scene in the United Kingdom.

This most recent partnership is also considered to be important as it represents the first time that Apple and Burberry have worked together since Angela Ahrendts stepped down as the chief exec for the designer in order to become the senior vice president of retail and online stores for the tech giant.

Once Ahrendts made her way from Burberry to Apple, rumors have been swirling about partnerships that may form between the two brands, especially after the launch of the Apple Watch was first announced. It is not clear whether or not Ahrendts was directly involved in this partnership with Apple Music, but it may represent only the first deal of many that will occur between these two companies.