Tag: mobile technology

Biometric technology may be the tool the mobile payments space needs to be successful. Security has long been a problem in the digital commerce sector. When e-commerce first began growing, there were many security risks that consumers and businesses had to deal with before shopping online could be considered safe. Over the years, the digital space has become more secure, but no less dangerous, and companies continue to fall prey to the risks that exist in the online world.

E-commerce is now something that people around the world participate in on a daily basis. Consumers enjoy the convenience that shopping online represents, but it has taken years of trial and error for online retailers to get it right and keep people safe while they are shopping online. The mobile commerce space is experiencing a similar problem, but retailers have had little time to address security issues thus far. Biometric technology could be the solution that businesses are looking for when it comes to security in the mobile space.

Passwords and security phrases can be compromised with varying degrees of effort and malicious groups are beginning to target the mobile space due to its relative lack of security. While hackers can find ways to exploit a wide range of platforms and services, they cannot exploit biological information that is used to keep these platforms safe. Biometric technology can turn a fingerprint into a virtual key, giving mobile consumers a higher level of security that they have not experienced in the past.

At its core, biometric technology is quite simple. It uses biological information, such as a fingerprint or a retinal scan, to control access to a mobile device or other type of electrical system. Because this information is unique for everyone, it is difficult to exploit. Biometric technology is not perfect, of course, but it could be powerful enough to solve some of the security problems that exist in the mobile commerce space. In fact, biometric technology is one of the reasons that Apple has entered into the mobile payments field, a sector it had once considered too risky to participate in.

A growing number of successful American consumer companies are now looking to wearables for their future.

Some of the biggest and most celebrated businesses in the United States have now added a division of some form that is dedicated to looking into how wearable technology and other trends will affect them.

Burberry has now created its own innovation group that they have called the What If Group.

Christopher Bailey, Chief Creative and CEO at Burberry, stated that this business has assembled the What If Group in order to consider the way that tech and fashion can come together. This includes thoughts about wearable technology, such as if tech could be brought directly into a garment’s fibers or adding chips to a fashion accessory. At the time that this article was written, Bailey had not elaborated much more in terms of the details of their intentions, but a company representative shared a little bit more.

This group that is considering different possibilities for wearable technology has a range of different recruits.

The company rep explained that the members of the group are from all across the company. They assemble once every month in order to discuss areas in which there will be trends in retail, fashion, and technology separately or when brought together. The goal of these meetings is to be able to come up with innovative new ideas that may one day be offered to the company’s customers.

This is not the first time that the company has dabbled with wearable tech. In fact, in 2012, it attached RFID chips to some of its accessories. This way, when shoppers at the Regent Street flagship store of Burberry in London stepped near certain fitting room screens, specific content (such as some information about the materials that were used to create a certain bag, or a video that demonstrates the way in which a skirt was worn on a model that walked a fashion show runway) was displayed.

However, Bailey indicated that the company may now be looking to wearable technology more closely, examining certain devices such as the Opening Ceremony bracelet from Intel, or the “biometric” fabrics from Ralph Lauren.