Tag: mobile technology

Mobile technology news reveals user loyalty is to operating system

Consumers are far more likely to want to stick with an OS than to a handset brand, says a new study.

According to a mobile technology research report issued by Kantar Worldpanel ComTech, smartphone and tablet users have a greater likelihood of remaining loyal to a specific operating system than to an actual brand of handset.

This is only confirming news that many brands, such as Samsung, have already realized.

Many manufacturers have already worked this mobile technology knowledge into the way that they design and market their products, in order to ensure that they continue to appeal to the areas in which consumers will become – and remain – loyal. They have found that it is exceptionally important to build brand relationships with their customers in order to boost and maintain sales, instead of focusing exclusively on products.

The mobile technology report found that only 41 percent of consumers stay loyal to their device brand.

At the same time, that same report indicated that while less than half of consumers will stay loyal to their brand of mobile device when it comes time for an upgrade, a massive 68 percent will prefer to use the same operating system to which they have become accustomed.Mobile Technology - User Loyalty

The Kantar report stated that “Apple is, of course, unaffected by this – iOS is Apple, Apple is iOS.” It pointed out that if those customers wanted to bail out on the operating system and choose Android, Windows, or even BlackBerry, instead, then they would be required to re-purchase all of their apps and would need to copy content from one type of operating system to another while they have to learn an entirely new operating system.

The Kantar Worldpanel global insights director, Dominic Sunebo, released a mobile technology news statement that indicated that manufacturers of mobile devices that are based on the Android operating system should be aware of not only the user experience that consumers are enjoying through the use of the product, itself, but also the emotional connections that are being built with that experience as opposed to the rational links. This can help them to better develop and maintain relationships with those consumers.

Social media marketing is keeping tech firms on their toes

Trends in this area are changing the skill sets required by marketers and the talent they hire.

With the explosion of the use of smartphones and the clear impact that social media marketing is now having on the shopping decisions that consumers are making, marketers are starting to require a new set of skills as they find themselves busier than ever in the attempt to use this medium to its fullest.

The use of this online and mobile marketing technique has expanded in two primary ways.

The more obvious purpose for social media marketing has been to provide businesses with a direct path that will connect them with consumers so that they can be specifically targeted. However, beyond this, there has been a considerable business to business segment that has not only taken off, but that is continuing to rapidly grow. This is requiring an entirely new tack in terms of posting and strategy, as it is having an impact on a company’s present and future customers, clients, relationships, and even talent.

The IT industry is currently evolving at a striking rate, and social media marketing is now at its heart.

Social Media Marketing - Tech Industry According to the Wipro head of corporate brand and communication, Sachin Mulay, “The IT industry has taken several steps in terms of being present there.” He went on to explain that “The science of marketing has completely changed because of technology and it is rapidly changing.” The technology that we now have at our fingertips is giving us the opportunity to market ourselves individually and personally and to provide customers with customized information. It is also offering the opportunity to provide the ideal information to the right person using an appropriate device at exactly the right time.

Similarly, the Cognizant executive vice president of strategy and marketing, Malcolm Frank, explained that businesses within the IT services arena are experiencing a growing benefit from social media marketing. The reason is that this presence can have an impact on new customers in that they can better understand the way that the company thinks, while it enhances the relationships among the company’s existing customers.