Tag: mobile technology news

The fashion design house has only just recently launched its first wearables and is now jumping in faster.

Despite the fact that Misfit remains a startup that has been around for only four years, its successes in wearable technology have caught considerable attention from the industry, to the point that it is now being bought out by the fashion giant, Fossil Group.

Among Misfit’s most popular wearables have been the Shine, Shine 2, link, Flash Link and EKOCYCLE Field Band.

Misfit’s wearable technology has been focused in the highly successful fitness category. It was founded by veterans of the industry such as Sonny Vu, AgaMatrix’s Sridhar Iyengar, a well as the former CEO of both Pepsi and Apple, John Sculley. It has managed to carve such a significant name for itself in this already competitive industry that Fossil Group has been watching it and has now decided to buy it.

The purchase of Misfit will set Fossil up to make some much more sizeable steps into wearable technology.

Recently, Fossil launched the Q Founder based on Android Wear, which was its first ever smartwatch. That said, a partnership with Misfit will make it possible for future wearables from the designer to be able to offer a broader spectrum of different features that consumers may find to be appealing and useful.

Misfit has been a wearables innovator, making it possible for it to help Fossil to place itself into a more important position within the wearable tech industry as a whole. This is particularly important as Chinese devices makers are now aligning themselves to start to release alternatives to the current options, which will likely appear at a lower price point. Large companies and watchmakers such as Fossil, that are hoping to make and hold an important position in the industry will need to ensure that their products are both stylish and that they will stand apart from the rest of the offerings.

Misfit will bring a number of wearable technology advantages to Fossil, including a spectrum of products, its own devices, its hardware and software engineering team, and a scalable cloud and app platform.

The tech company is seeking partnerships and is hiring talent as it prepares to make its way back into the market.

Nokia has announced that it is now testing products, hiring experts in software, and is looking to make new sales partnerships as it builds its strategy to return to the consumer and mobile technology industry.

After having previously stepped out of the handset and smartphone business, it is now headed back in.

Nokia was once a leader in mobile technology and was the largest cell phone maker on the planet. That said, when smartphones took over basic cellular phones and feature phones, the Finnish firm made decisions that allowed Apple and Samsung to leap into the top spots. Eventually, Microsoft purchased Nokia’s handset business. Since that time in 2013, Nokia has placed all of its energies on creating equipment for telecom networks.

While Nokia can’t fully return to the mobile technology industry until the end of 2016, it plans to be ready.

The company has a non-competition deal with Microsoft that is blocking Nokia from being able to make it back into the handset business at the moment, but when that expires in 2016, Rajeev Suri, the CEO of the company, plans to be ready. The preparations are now heavily underway with the business in order to ensure that once it is free to jump back into the smartphone and consumer handset business, it will be ready to leap with both feet.

Nokia has already taken a tiny step back into the consumer marketplace after having launched a tablet based on the Android operating system. This device hit the market shelves in China in January, and is called the N1. Much more recently, it unveiled a type of “virtual-reality camera” which it has referred to as the “rebirth of Nokia”.

Other tech that the company has set out to the market includes an Android app entitled the Z Launcher, which is designed to provide smartphones with more effective content organization.

That said, a major focus of the business is now to prepare for reentry into mobile technology in a big way. It is hoping to create handsets in the future that will provide stiff competition in that market.