Tag: mobile technology news

Mobile marketing cookie cutter strategies fail in emerging markets

| February 4, 2014

The latest smartphone statistics are showing that advertisers can’t use a one size fits all mentality.

Smartphones are rapidly becoming one of the best ways for brands to be able to communicate an interact with consumers in a relevant way, as mobile marketing techniques become better understood and employed, but marketers are discovering that there is no single solution to reaching everyone.Cookie Cutter Marketing Strategies Failure

There are massive opportunities through smartphone advertising, but a cookie cutter strategy does not exist.

While promotions and ads over smartphones can be extremely effective in emerging markets, mobile marketing firms have come to note that when focusing on emerging markets, they must not only work on engaging consumers, but also in converting new customers. Among the emerging markets where the growth has been greatest are Latin America, the Middle East, Africa, and the Asia Pacific region. In those markets, mobile ad revenues have risen by over 60 percent, year over year.

It is clear that these are very promising areas for mobile marketing, provided that it is done correctly.

The latest projections are that these markets will make up the majority of mobile connections within three years from now. Marketers are boosting their advertising budgets in order to focus on these customers and reach them through their smartphones. This is especially true in the areas in which there is a rapidly growing middle class. The reason is that it is building the number of people who have a disposable income.

In these emerging markets, the use of mobile devices is considerably greater than that of laptops and desktops. In fact, smartphones are used broadly over tablets. The reason is that they did not have the infrastructure or disposable income available for widespread computer use as developed nations saw those machines become ubiquitous. Therefore, targeting consumers over smartphones is essentially the only way to go when it comes to digital marketing in those regions.

The key is to avoid the belief that mobile marketing in the West and in these markets can be conducted in the same way. Duplicating campaigns leads to a direct failure in emerging markets, nearly every time.

Mobile devices to be launched for first time by Blackberry-Foxconn

| January 31, 2014

The Jakarta handset is expected to be unveiled at the Mobile World Congress 2014.

The partnership between BlackBerry and Foxconn, which was first announced in December of last year, is about to produce its very first release of mobile devices, which will be debuted at the MWC 2014.New Blackberry-Foxconn Mobile Devices to be Launched

This answers the question that many people had about the next BlackBerry 10 based device.

According to Terry Gou, the chairman of Foxconn, when asked about the newest mobile devices from the struggling manufacturer, “We are working with them to design a new device, and we will showcase multiple devices at the trade show in Barcelona in February.” The specs regarding the handset have not been revealed, as it appears that the companies are attempting to keep them secret until the official launch.

The prediction is that the mobile devices will be lower end, and will be the BlackBerry Jakarta.

This lower end gadget will not be featuring a physical keyboard, as has been desired by many of the most loyal among the last lingering BlackBerry device owners. Instead, it will have a much more cost effective full touchscreen display. The goal is predicted to be to provide consumers with a new option to be able to purchase a touchscreen smartphone without a large price tag.

Many have been greatly interested in the fact that it seems that Gou has been talking about several mobile devices, and not a single gadget. This has spawned a great deal of speculation as to whether this means that BlackBerry will be launching more than one new handset, or if there will be more that are being manufactured by Foxconn, which could also suggest that Firefox OS gadgets will also be working their way into the mix.

It is believed that the “Jakarta” mobile devices will be slated to hit the emerging markets midway through the spring, this year, in April or May. This will still be at least a couple of months after its initial unveiling at the massive international technology news event. This description of the expected gadgets aligns well with the direction that the partnership had intended to take throughout 2014 and into the future.