India has presented a considerable opportunity for the makers of handsets in China.
There are currently twelve smartphone manufacturers from China that are currently making technology news by cutting their way into the handset market in India over the last few years, and their share is continuing to rise.
A couple of years ago, they took only 1-2 percent, but now they have risen above a 10 percent share.
These companies sell devices that are as inexpensive as $49.99 to the more premium products that are over $650. The technology news that is being made has to do with the fact that they are starting to bite into the share of the market that has previously been held by other manufacturers. As these devices have made their way onto store shelves in India, they have already started to take off.
Technology news was already being made in China where these devices taken a bite out of Apple’s turf.
Now they are moving outward in Asia, as the smartphone market’s growth is starting to slow in China. These manufacturers of mobile devices are looking for opportunities elsewhere, including India, the Philippines, and Indonesia, among others. The growth that they are expected to experience is predicted to be quite fast. India is already the third largest smartphone market in the world and it has the highest growth in the Asia Pacific region for these devices.
According to the IDC, the year over year growth in smartphone shipments during the first quarter of 2014 was a massive 186 percent – nearly doubling its figures from the same quarter in 2013. It is estimated that in India, there are slightly more than 30 million smartphones being sold every year.
Furthermore, fewer than one in ten mobile users in India currently has a smartphone, and only approximately 17 percent of the cell phones shipped into the country in 2013 fit into that category. This could suggest to the Chinese smartphone manufacturers that this country is primed and ready for the evolution in mobile tech, and grabbing hold of that market could make massive technology news for those companies.
BlackBerry may find the success it needs in the mobile commerce space
BlackBerry has been having a difficult time finding traction in a changing business environment recently. The BlackBerry platform has been failing to attract consumers for some time, largely due to the difficulties associated with competing with Android, iOS, and Windows Phone platforms. In order to remain somewhat relevant, BlackBerry has been focusing more heavily on enterprise services, but this has only provided the company with a modest degree of success. Now, BlackBerry is turning to mobile payments in order to stay afloat.
EnStream and BlackBerry will work to promote mobile commerce among mobile consumers and banks
BlackBerry has entered into a three-year partnership with EnStream, a mobile commerce firm. Together, the two organizations will form a joint venture that will focus on providing secure financial services to consumers and banks. These services will primarily deal in the transfer of credit card information from a mobile device. EnStream will be using BlackBerry’s backend infrastructure in order to allow banks and other organizations to conduct NFC-based mobile transactions.
Mobile commerce competition is quite fierce and BlackBerry may not be able to keep up
The mobile commerce space is currently rife with competition and BlackBerry may find it difficult to keep up with an ever evolving market. There are a large number of mobile commerce firms competition with one another for the attention of consumers, and smaller organizations are being pushed out of the market by their larger counterparts. While BlackBerry has won favor within the enterprise sector, whether or not the platform is suitable for mobile commerce is currently unknown. Enterprise clients may not be willing to use BlackBerry for mobile payments, but other consumers may.
Mobile payments may be BlackBerry’s last and best chance to find success
Mobile commerce may be the last chance for BlackBerry to find success. The company has been facing monumental problems that have been very difficult to overcome in recent years. Without finding some sector in which to thrive, BlackBerry may eventually become something of the past, replaced by other platforms that have managed to find more success with consumers.