Tag: mobile tech

That ethnic community is using their devices for certain activities even more than the general American population.

According to recent data that has been released by PwC, Hispanic consumers are just as in love with their mobile technology – such as smartphones and tablets – as the rest of the American population, but this specific ethnic group uses these gadgets more often for downloading and streaming video.

The PwC study took a closer look at the use of these devices by the fastest growing U.S. ethnic community.

The research was specifically focused on the way in which people in the Hispanic community use mobile technology in order to consume media, obtain information about health care, and make m-commerce purchases online. The findings, according to the research firm, were quite surprising and could offer considerable insight into that section of the market.

Overall, Hispanic people were found to be high consumers of entertainment content over mobile technology.

This, according to the director of entertainment and media practice at PwC, Matt Lieberman. He said that he found the degree to which this group of people looks to their tablets and smartphones for entertainment was quite striking.

The data from the research showed, according to Lieberman, that 43 percent of Hispanic Americans use their smartphones and tablets for streaming video. Comparatively, when it comes to this same activity among the general population of the United States, this figure was only 25 percent. Moreover, Hispanics were also found to have a likelihood that is more than twice as high of downloading videos – an activity in which 37 percent take part. In the overall population, that only 17 percent did so.

Lieberman explained that “The Hispanic population are generally larger consumers of entertainment, and that trickles down to mobile.” He also added that “the variance between the general population and the Hispanic population did surprise us.”

The data stated by Lieberman was gleaned from a mobile technology survey that was conducted online with the participation of 1,000 people. There was an even divide of the respondents of this tech survey, between people who were and were not Hispanic.

Smartphones have become the standard in smaller companies and are generating $65 billion in annual savings.

It has now reached the point that nearly all small businesses are using mobile technology in the form of smartphones, with 94 percent claiming that they are using them, this year, which is still a notable increase over the high level that was recorded last year, at 85 percent.

Millions of small to midsized businesses (SMBs) across the United States are taking advantage of the tech.

These SMBs are using the smartphones to be able to save a considerable amount of time and money. A recent survey which was commissioned jointly by AT&T and by the Small Business & Entrepreneurship Council (SBE Council) estimated that every year this mobile technology is saving SMBs $67.5 billion. This includes not only the use of the mobile devices, themselves, but also tablets and apps.

The survey looked into both the time and the money saved by the use of mobile technology.

Among all of the different types of mobile tech, smartphones alone are saving small to midsized businesses the largest amount of money ($32.3 billion) and even time (at an estimated 1.24 billion hours). Tablets came in second, with a savings of $19.6 billion per year and an estimated 754.2 million hours. Mobile apps are saving $15.6 billion per year and an estimated 599.5 million hours.

According to Karen Kerrigan, the CEO and council president of SBE, “Clearly, we are at a point where entrepreneurs now look first to communications technologies and innovations for solutions to improve productivity, cut costs and better manage and engage with customers.” She added that this is money and time that can all be redirected back into the business and improving market innovation while boosting sales.

The report on the study showed that over half of all small businesses say that they are currently using mobile technology in the form of apps. Among those who are using applications, 91 percent say that they use them for time savings, while two out of every three claim that money is being saved in this way.