Tag: mobile shopping

Report shows that mobile commerce is growing throughout the world

| July 9, 2015

Mobile is driving the growth of  the global e-commerce market

Deloitte and Assocham have released a new study that predicts that mobile commerce will reach $638 billion by 2018. The global e-commerce space is growing quickly, with mobile consumers playing a more active role in purchasing products online. Several retailers are finding more success by engaging these consumers, offering them ways to purchase products in an enjoyable fashion on their mobile devices. The mobile space is expected to generate more growth in the e-commerce space in the coming years.

Retailers are seeing a growing portion of their revenue come from mobile commerce

Companies like Flipkart, Amazon, and Jabong are finding a greater portion of their revenue is coming from mobile commerce. For some, as much as 50% of their online revenue is now being generated by the mobile space. As these retailers engage mobile consumers more aggressively, the amount of revenue that merchants generate from the mobile space is likely to increase. Providing consumers with an enjoyable and convenient mobile shopping experience is one of the factors that will have a major impact on whether or not consumers make purchases through their smartphones.

Wearable technology could aid in the adoption of mobile commerce

Mobile Commerce Growing WorldwideWearable devices are expected to play a role in the growing prominence of mobile commerce, as well. New devices, such as Google Glass and the Apple Watch, are likely to make it easier for consumers to make purchases in physical stores. While not all wearable devices have mobile commerce capabilities, those that do are providing retailers with a way to support  mobile transactions in their physical stores.

Electronic markets are gaining more support from retailers that want to engage in the digital space

Electronic marketplaces are becoming a more attractive solution for retailers. The logistical challenges associated with holding inventory in physical stores and juggling these challenges with the global supply chain can be an expensive problem for merchants. Electronic marketplaces can mitigate these costs and make it easier for retailers to serve mobile consumers that are interested in shopping online with their smartphones and tablets.

Mobile commerce transactions continue to grow

| July 8, 2015

Consumers prefer to shop from multiple devices

More people are starting to use their mobile devices to make purchases, according to a new report from Criteo. The report draws on analysis of 1.4 billion transactions made in 3,000 online, retail, and travel businesses. Notably, most consumers prefer to use a variety of different devices to do their shopping, but a growing number of people are beginning to use their smartphones to shop online and in physical stores.

Report shows that consumers prefer to shop for products on tablet devices

The report found that cross-device purchasing accounts for 40% of all transactions being made in the retail space. Of those purchasing on multiple platforms, 41% of these purchasing are being done on mobile devices, while 37% of these purchases are being completed with a desktop. Tablets are proving to be more popular than smartphones when it comes to mobile commerce, as the report shows that 43% of purchases are being made on these platforms. Consumers appear to favor tablets because they offer a more enjoyable and convenient shopping experience.

Retailers continue to look for effective ways to engage mobile consumers

Mobile Commerce Transaction GrowthRetailers are finding it difficult to effectively engage mobile consumers. Providing consumers with an enjoyable mobile experience has proven challenging and retailers have yet to find an effective service that can meet their needs. Retailers may have to focus on improving the mobile shopping experience by optimizing their websites to be more mobile friendly. They may also benefit from launching applications that support mobile commerce.

Mobile commerce may eventually become the favored way for people to purchase products that they are interested in

While mobile commerce has begun to grow aggressively, traditional transactions are still significantly higher. Consumers continue to favor using physical currency and payment cards to make their purchases and have expressed some concern over the security of mobile commerce. As mobile payment services become more secure, the behavior of consumers is expected to change, with more people opting to use their mobile devices to shop for and purchase products, both online and off.