Tag: mobile shopping

This, according to the results of a recent study that was conducted by Synchrony Financial.

Consumer financial services firm, Synchrony Financial has released the results of its 2015 Digital Study that underscores the importance of mobile shopping strategies for retailers that want to boost their customer experience and engage their shoppers.

The survey was held throughout March and April of this year, with the participation of 7,000 of the firm’s customers.

The customers were selected at random from throughout the country. The purpose was to build a better understanding of the way in which customers view mobile shopping in the retail experience, and what they expect from the offerings over their smartphones and tablets. There were a number of key findings that identified some important trends to retailers that will be keeping a focus on the tech expectations of consumers.

Among the primary findings of the study was that nearly 50 percent of respondents use mobile shopping.

Nearly one third of the survey participants will purchase a product after having seen it on social media. Moreover, it was also pointed out that about the same number of respondents to the survey said that the receipt of offers via text would push them to make an incremental shopping visit. Additional value offers, such as loyalty programs, free shipping, and personalized offers also proved to continue to be important to the people who completed this survey.

The report indicated that consumers are using mobile technology to an increasing degree. Adoption of m-commerce has been rising among central segments of the population. Of all of the study’s respondents, 45 percent said that at some point this year, they had already used a smartphone or tablet in order to complete a task that is related to shopping, such as reading or leaving reviews, researching a product, brand or store, sharing information over social media, or actually making a purchase. This represented an increase of 4 percent over the figure from 2014. When compared to 2013, it represented an increase of 9 percent.

As mobile shopping habits continue to be an increasingly important trend among all mobile devices and all age groups of shoppers, the report showed that retail habits are also continuing to change.

Survey shows that more people are using their mobile devices when shopping

Retailers may need to become more mobile-centric, as consumers begin relying more heavily on their smartphones when they shop. SessionM, a mobile loyalty company, recently released the results of a survey of 12,000 randomly selected smartphone users in the United States, questioning them about their mobile shopping behavior. According to the survey, 85% of respondents said that they were quite involved in mobile commerce, with many suggesting that their mobile commerce activity increased over what it had been over a year ago.

Mobile shopping activity is on the rise among smartphone users

The survey shows that approximately 15% of respondents said that their mobile shopping had increased significantly. Of those interested in mobile commerce, security and poor user experiences were cited as major barriers that are prohibiting the further growth of e-commerce and mobile shopping. Notably, more than 90% of consumers noted that they made a purchase with their mobile device in the past 90 days. The vast majority of these consumers, approximately 73%, said that they made a mobile purchase in a physical store.

Many consumers use their devices to compare prices and research products they are interested in

When it comes to using a smartphone in a physical store, 54% of consumers used their devices to compare prices on products that they were interested in. Another 48% used their smartphones to look up product information, with 42% using their devices to check product reviews online. Notably, many people used their smartphones to look for special deals, such as coupons, and any loyalty programs that they could take advantage of.

Retailers have new opportunities to engage mobile consumers

Because of the large number of consumers that have begun to rely on their smartphones to shop, retailers have new opportunities waiting for them in terms of marketing. Loyalty programs are, perhaps, the most promising opportunities facing retailers. These programs provide consumers with rewards for their loyalty, and shoppers have shown particular interest in these programs as they can lead to money saving opportunities and access to special deals.