Tag: mobile shopping

Survey shows that mobile commerce is expanding throughout the Asia Pacific region

Visa has released the latest edition of its E-Commerce Monitor Survey, which has found that mobile commerce is a rapidly growing segment in the Asia Pacific region. Many consumers are beginning to do their shopping online, as this is more convenient for them. A growing number of these people are beginning to access online stores with their smartphones and tablets. Visa’s survey was conducted by ORC International Singapore, collecting information from 11,760 consumers across 13 countries.

China and Japan lead the way in mobile commerce growth

Notably, mobile commerce has grown quite aggressively in China and Japan, where using mobile devices is rampantly popular. The survey found that there has been a 22% increase in the number of people shopping with their mobile devices throughout the Asia Pacific region. China has seen the greatest growth in this regard, with a 36% increase in mobile shopping among consumers. The rising popularity of mobile commerce in the region is providing retailers will new opportunities to connect with an evolving demographic of consumers.

More consumers are relying solely on their devices to purchase products online

Connor Lynch, Regional Director for E-commerce with Visa, suggests that mobile shopping is becoming the standard among consumers and retailers in Asia. Many consumers believe that using their mobile devices to shop online is simply more convenient. This is especially true among those with long commutes, as they can get their shopping done while traveling. Notably, 69% of consumers are using mobile payments services to pay their bills, while others are using these services to pay for movie tickets and other entertainment.

Consumers in Singapore are the most likely to purchase products using their mobile devices

The survey shows that consumers in Singapore, Australia, Hong Kong, and New Zealand are significantly more likely to make purchases using their mobile devices. Retailers in these countries are seeing significant opportunities to connect with new customers. If they can provide an enjoyable shopping experience to these consumers, they may be able to find a high degree of success in mobile commerce.

Shoppers throughout the 13 nations that make up the Asia Pacific marketplace use smartphones more regularly.

According to the results of a recent survey that was conducted by Visa, consumers throughout the 13 countries that make up the APAC marketplace have claimed that they have been using mobile shopping to make purchases at a considerably greater rate than ever before.

In fact, the survey results showed that the gap between e- and m-commerce is notably shrinking.

The survey compared the use of mobile shopping this year over what it was in 2014, and it determined that the market had experienced an increase of 22 percent among consumers in Asia Pacific countries. Moreover, the research also determined that there are now more consumers in that region of the world who are paying their bills and who are making product purchases by way of smartphones and desktops than there are those who make those same transactions over desktop computers.

The mobile shopping figures were published within the 2015 Regional E-commerce Monitor Survey from Visa.

The countries in the APAC region that experienced the largest amount of growth were Indonesia, China and Taiwan. They saw a growth of m-commerce use of 36, 34 and 28 percent, respectively. These figures were based on the responses that were given by 11,760 respondents who reside throughout the 13 different Asia Pacific nations. Also among those countries are Vietnam, India, Australia, Singapore and Malaysia.

The Visa survey found that consumers in Thailand were equally as likely to make a purchase over a mobile device as they were over a laptop or desktop computer. The report on the research also indicated that the gap between the use of mobile and desktop computers for commerce was decreasing in several countries including South Korea, China and Indonesia.

According to Conor Lynch, the director of regional e-commerce at Visa, the findings of the survey have revealed a rising “norm” in making purchase through mobile shopping channels. “As consumers get more comfortable using their smart devices to research, browse, and purchase, m-commerce should soon overtake traditional e-commerce habits, strengthening this channel of engagement between consumers and retailers,” he said.