Survey shows that mobile commerce is expanding throughout the Asia Pacific region
Visa has released the latest edition of its E-Commerce Monitor Survey, which has found that mobile commerce is a rapidly growing segment in the Asia Pacific region. Many consumers are beginning to do their shopping online, as this is more convenient for them. A growing number of these people are beginning to access online stores with their smartphones and tablets. Visa’s survey was conducted by ORC International Singapore, collecting information from 11,760 consumers across 13 countries.
China and Japan lead the way in mobile commerce growth
Notably, mobile commerce has grown quite aggressively in China and Japan, where using mobile devices is rampantly popular. The survey found that there has been a 22% increase in the number of people shopping with their mobile devices throughout the Asia Pacific region. China has seen the greatest growth in this regard, with a 36% increase in mobile shopping among consumers. The rising popularity of mobile commerce in the region is providing retailers will new opportunities to connect with an evolving demographic of consumers.
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More consumers are relying solely on their devices to purchase products online
Connor Lynch, Regional Director for E-commerce with Visa, suggests that mobile shopping is becoming the standard among consumers and retailers in Asia. Many consumers believe that using their mobile devices to shop online is simply more convenient. This is especially true among those with long commutes, as they can get their shopping done while traveling. Notably, 69% of consumers are using mobile payments services to pay their bills, while others are using these services to pay for movie tickets and other entertainment.
Consumers in Singapore are the most likely to purchase products using their mobile devices
The survey shows that consumers in Singapore, Australia, Hong Kong, and New Zealand are significantly more likely to make purchases using their mobile devices. Retailers in these countries are seeing significant opportunities to connect with new customers. If they can provide an enjoyable shopping experience to these consumers, they may be able to find a high degree of success in mobile commerce.