Tag: mobile shopping

Consumers in the United Kingdom will spend an estimated £2.3 billion making purchases on smartphones and tablets.

Recent statistics released by a forecast from Adobe have shown that shoppers in the United Kingdom will be using mobile commerce this year more than ever before when it comes to buying everything they need for their Christmas celebrations.

The prediction from the forecast is that m-commerce will comprise 23 percent of all online holiday shopping.

That percentage will mean that about £2.3 billion of holiday purchases in the United Kingdom will have been made over mobile commerce, this year. The Adobe study predicts that sales overall will also increase by 7 percent when compared to last year, bringing the total to a hefty £17.7 billion. Online shopping will make up about 57 percent of that total figure. The U.K. will also experience the largest one-day shopping peak online when compared to all European countries. The prediction is that “Black Friday” on November 27 will generate £474 in online sales. The average spending across the country will be £8.06 per person on that one day.

The portion of the spending that will occur over mobile commerce has never been higher in the U.K.

Mark Zablan, the president of Adobe EMEA, said that “This year’s report once again underscores the importance of the Christmas shopping season as a driver for eCommerce across Europe, giving consumers the ability to take advantage of low prices, retailer offers and product variety without battling crowds on the High Street.”

That said, Zablan also pointed out that consumers are looking for more than a great deal. The Adobe report underscored the importance of being able to obtain access to product reviews in order to make their buying choices. Social media is also expected to continue to play a vital role in the decision making process for Christmas present shopping.

He indicated that European retailers will want to pay close attention to those insights, as it means that they will need to go beyond simply advertising that they have the best deals. They will be required to “create meaningful opportunities to engage with consumers throughout the customer journey that will drive them to the point of purchase.” In that effort, Zablan said that social media will be a central mobile commerce player.

Retailers cannot ignore mobile commerce any longer, as more consumers use their devices to shop online

Mobile commerce has become a powerful force throughout the world and may now be something that retailers can no longer ignore. Retail e-commerce has been on the rise for some time, and more consumers are beginning to use their mobile devices to shop online and purchase products. Numerous merchants have reported a significant rise in their mobile traffic over recent years, with spikes in this traffic occurring between November and December, as consumers do their holiday shopping.

Many consumers are expected to use their mobile devices to shop for products during the holiday season

According to a recent report from eMarketer, retail e-commerce is expected to see a surge during this year’s holiday season. The report estimates that online sales will reach $79.4 billion this year, an increase of more than 13% from what was recorded in 2014’s holiday season. Mobile commerce is expected to play a role in this growth in sales, as more consumers will be using their smartphones and tablets to make purchases. These devices also allow shoppers to avoid large crowds, which would otherwise slow their shopping experience.

Mobile commerce sales are expected to spike by 32% over what they were last year

This year, eMarketer expects that mobile commerce sales will jump by 32%. Mobile devices now have larger screens, which improve the shopping experience. The convenience of mobile commerce has also proven to be an attractive concept for many consumers. Mobile shoppers are expected to use their devices to research products and find special deals, which can help them save money on their holiday purchases.

Consumers prefer to use mobile apps over web browsers when shopping from a mobile device

Consumers are becoming more accustomed to mobile commerce as a whole. A recent survey from PayPal found that 47% of those that have used their mobile devices to shop online prefer doing so in applications rather than through a web browser. Apps appear to streamline the mobile shopping experience, making it easier for consumers to find and purchase products that they may be interested in.