Tag: mobile shopping

SK Planet aims to bring about a mobile commerce revolution

| June 4, 2014

SK Planet launches new mobile oriented service

SK Planet, the e-commerce arm of the SK Group, has announced plans to change the dynamics of the mobile commerce market. The company has launched a new “smart shopping” service called Syrup that is designed to leverage SK Planet’s big data to provide specialized services to mobile consumers. The service is meant to integrate the company’s existing services in order to make itself as widely available as possible and achieve its goals of become a powerful new mobile commerce platform.

Syrup to make use of SK Planet’s three leading services for consumers

Syrup is meant to integrate SK Platent’s OK Cashbang service, a cash reward and discount network; Gifticon, a couponing service; and Smart Wallet, the company’s mobile wallet platform. By combining these  services, SK Planet believes that Syrup will have a broader appeal and be more useful to mobile consumers in South Korea. The service is designed to be customized by those using it, however, which means that people will ultimately decide how Syrup works for them and whether or not they want to use the service’s auxiliary features.

Virtual zones will help consumers find stores and products that they may be interested in

Mobile Commerce - Mobile ShoppingOne of the defining features of Syrup will be its used of defined virtual zones. There are more than 200 of these zones set up in business districts throughout South Korea. When a person enters these zones, they can receive shopping information on their smartphones and tablets. This is meant to help people find stores that offer products and deals that they are interested in as well as stores that have mobile-centric services.

Mobile commerce continues to see impressive growth throughout Asia

Mobile commerce is growing rapidly throughout Asia. More consumers are using their smartphones and tablets to shop online than ever before. These consumers enjoy the convenience of their mobile shopping experiences and are becoming more willing to spend money through their mobile devices than engage in traditional forms of commerce. SK Planet is keen to take advantage of this trend and establish itself as a leading force in the emerging mobile commerce field

Mobile commerce set to boom in the UK

| May 23, 2014

Consumers are growing fonder of mobile shopping as retailers change their behavior

Consumers are becoming increasingly adverse to traditional forms of commerce, according to research from PayPoint, a provider of multi-channel payment solutions. This trend has been going on for some time, with consumers showing more interest in online forms of commerce over more traditional forms of commerce. In particular, mobile payments have been growing in popularity at a rapid rate, due to the growing prominence of mobile technology and the availability of new payment services being offered to consumers throughout the world.

19.6% of all transactions to come from mobile devices by 2019, according to PayPoint research

Mobile commerce is expected to see a significant degree of success in the United Kingdom in the coming years. According to PayPoint’s research, an estimated 19.6% of all transactions made throughout the country will come from mobile devices by 2019. Currently, some 9.3% of transactions are conducted through a mobile device. Consumers are becoming more comfortable with the concept of mobile commerce, especially as they see retailers and other organizations taking steps to make online shopping more secure and convenient.

Retailers are beginning to adapt to a mobile-centric society

Mobile Commerce UKRetailers have been noticing a shift in consumer behavior over the past several years. Many people are becoming mobile-centric, relying heavily on their smartphones and tablets to function in daily life. This has lead to a growing demand for mobile services, which cater to these consumers in particular ways. Retailers have been taking steps to adapt to changes in their given market by embracing mobile technology themselves.

Consumers are still somewhat wary of mobile shopping due to past problems

Finding success in the mobile commerce field has been a challenge. Security issues have steered many people away from mobile payments, while poor online shopping experiences and other problems have done the same. Consumers have shown that they are willing to participate in mobile shopping, but only if the services being offered to them are convenient and mostly problem-free. Poor shopping experiences can discourage consumers from participating in mobile commerce in any significant fashion.