Tag: mobile shoppers

Shoppers throughout the 13 nations that make up the Asia Pacific marketplace use smartphones more regularly.

According to the results of a recent survey that was conducted by Visa, consumers throughout the 13 countries that make up the APAC marketplace have claimed that they have been using mobile shopping to make purchases at a considerably greater rate than ever before.

In fact, the survey results showed that the gap between e- and m-commerce is notably shrinking.

The survey compared the use of mobile shopping this year over what it was in 2014, and it determined that the market had experienced an increase of 22 percent among consumers in Asia Pacific countries. Moreover, the research also determined that there are now more consumers in that region of the world who are paying their bills and who are making product purchases by way of smartphones and desktops than there are those who make those same transactions over desktop computers.

The mobile shopping figures were published within the 2015 Regional E-commerce Monitor Survey from Visa.

The countries in the APAC region that experienced the largest amount of growth were Indonesia, China and Taiwan. They saw a growth of m-commerce use of 36, 34 and 28 percent, respectively. These figures were based on the responses that were given by 11,760 respondents who reside throughout the 13 different Asia Pacific nations. Also among those countries are Vietnam, India, Australia, Singapore and Malaysia.

The Visa survey found that consumers in Thailand were equally as likely to make a purchase over a mobile device as they were over a laptop or desktop computer. The report on the research also indicated that the gap between the use of mobile and desktop computers for commerce was decreasing in several countries including South Korea, China and Indonesia.

According to Conor Lynch, the director of regional e-commerce at Visa, the findings of the survey have revealed a rising “norm” in making purchase through mobile shopping channels. “As consumers get more comfortable using their smart devices to research, browse, and purchase, m-commerce should soon overtake traditional e-commerce habits, strengthening this channel of engagement between consumers and retailers,” he said.

Report shows that women are beating men when it comes to mobile shopping

BI Intelligence has released a new report that shows that women are leading the way when it comes to mobile shopping. Women have shown that they are more willing to shop online with their mobile devices, as this represents a more convenient form of shopping. Mobile shopping is particularly prevalent during the holiday season, when consumers are interested in avoiding large crowds that flock to retail stores to get their shopping done.

Product research is more common among women than men

Of those shopping in the United States that have said they have made a purchase with a mobile device over the past month, 66.5% of them were women, with 33% of them being men. In 2013, men were leading when it comes to mobile shopping. They were also spending more money while using their mobile devices. The report shows that women are more actively researching products with their smartphones and tablets. They use their mobile devices to find the location of stores in their area as well.

Women seek out special offers more than men do

The report shows that women are more likely to be affected by the offering of mobile coupons, which they can use to save money, and marketing campaigns. Women are more inclined to look for special deals that they can take advantage of and save money while mobile shopping. Men do this as well, but they are less likely to take advantage of deals being offered by retailers.

Women may have a significant impact on how retailers engage the mobile commerce sector

Mobile commerce has become quite prominent in the United States, where many consumers have expressed interest in shopping for and purchasing products with their mobile devices. As women have become the dominant demographic when it comes to mobile shopping, retailers may be tailoring their marketing campaigns to engage women more directly. Women may also influence the way that retailers approach mobile commerce to some degree, as they represent a greater portion of the market.