Tag: mobile security

Convenience is driving the growth of mobile commerce

| February 5, 2016

Report shows that consumers favor the convenience of mobile commerce

BuzzCity, a global mobile advertising network, has released a new report that highlights the growing popularity of mobile commerce. Many consumers have become interested in using their smartphones and tablets to shop online. The reason this is becoming attractive to consumers is because of the convenience that mobile commerce represents. According to BuzzCity, convenience is one of the factors influencing the interest consumers have in mobile shopping.

More people are expecting to spend their money through mobile devices

The report from BuzzCity shows that one in five consumers expected that more than have of their spending will come through a mobile device of some kind. Consumers appear to favor small purchases over larger ones. Approximately 18% of consumers noted that the variety of products available to them through mobile commerce is also a reason that encourages them to make purchases through a mobile device. The fact that they can do this shopping at any time and wherever they may be is one of the most attractive aspects of mobile commerce for consumers.

Consumers favor mobile websites over those that are not optimized for mobile viewing

Mobile Commerce - Mobile Shopping ConvenienceAccording to the report, 19% of consumers said that they would not use retail websites that are not optimized to be viewed on mobile devices. These sites offer a poor shopping experience, making it difficult for consumers to make purchases with their smartphones or tablets. Notably, tablets are becoming a very attractive option for those interested in mobile commerce because these devices have larger screens that make the shopping experience more enjoyable.

Consumers remain concerned about the security of their personal information while using mobile commerce platforms

While consumers are showing more interest in mobile commerce, they are also concerned with the overall security of online platforms. Those participating in mobile shopping are not convinced that mobile commerce platforms are able to protect their financial information. Companies involved in the mobile commerce space are working to improve security in order to effectively protect consumers and new technology is being used to keep sensitive information safe.

Predictions concerning mobile payments in 2016 begin to emerge

| February 2, 2016

Ingenico Group compiles predictions being made by prominent mobile commerce players

With January coming to a close, predictions concerning how mobile payments will fare in 2016 are beginning to emerge. Ingenico Group, one of the world’s largest suppliers of mobile payments terminals, has aggregated the predictions coming from many of the groups most involved in mobile commerce. These predictions highlight the trends that are beginning to emerge in the mobile commerce space, which may go a long way in determining whether or not consumers will actually use their mobile devices to purchase products.

Mobile point-of-sale systems will be more common in the coming months

Creditcall, a payment service provider, predicts that mobile point-of-sale systems will become more common throughout the world. This is being driven by the number of credit card companies that are including new chips in their cards. Retailers are also driving the growing adoption of mobile point-of-sale systems, but they are also beginning to use mobile technology to process transactions made by consumers. More merchants are expected to begin using devices, like the iPad, to expedite the checkout process.

NFC technology is beginning to gain more support from retailers and other businesses

Mobile Payments NewsNFC technology is expected to see significant growth, in terms of adoption, this year. This technology allows for digital information to be transmitted over short distances. NFC has made up much of the mobile payments environment for several years and it is becoming more important for retailers to embrace this technology in order to effectively engage consumers. Retailers are also feeling increased pressure to embrace omni-channel strategies. Ingenico Group predicts that more retailers will adopt such strategies to provide better services and engagement to consumers.

Security remains one of the greatest challenges facing mobile payments

Security will likely be a prominent focus for those involved in mobile payments this year. Many consumers avoid mobile payments services because of concern that their financial information could be stolen and exploited. Organizations invested in mobile commerce are likely to make use of new technology to ensure consumer protection. An increased focus on security may ensure that consumers become more comfortable with the concept of mobile payments.