Tag: mobile payments

Amazon continues to make subtle moves in the mobile commerce space

| June 11, 2014

Amazon introduces new service that may be attractive to mobile consumers

Amazon may soon become serious competition for PayPal as the company begins to manage subscription payments for startups and small companies. Amazon is growing bolder in its e-commerce efforts and the company is hoping to capture the support of the mobile audience with its new ventures. The company has launched a new service that will allow its 240 million active users to use their financial information stored on Amazon.com to pay their bills online and manage their subscriptions.

PayPal may soon see some serious competition come from Amazon

For years, PayPal has been the leader in this sector, allowing consumers to pay for subscriptions and other services in a convenient fashion, using whatever financial information they have opted to store on PayPal. Amazon has slowly been entering into this field, hoping to meet the growing demand coming from consumers regarding more diversity in the payment services that they use on a regular basis. Amazon’s growing focus on mobile commerce is likely to help its new service win support with mobile consumers.

New service could be a hit with the mobile crowd

amazon - Mobile CommerceAmazon has been testing its new service over the past several months, working with startups and merchants that are interested in connecting with mobile and digital consumers. Those that opted to manage their subscriptions and services through Amazon were likely to spend more money on the products that they favored. In some cases, those using the service spent 30% more on the brands that used the service offered by Amazon.

Competition in the mobile space is growing more aggressive

Engaging mobile consumers has become a major priority for many business sectors. Retailers are working to become more mobile-centric and other businesses are trying to incorporate services that are valuable to the mobile crowd. This has been challenging, however, due to the extremely high amount of competition that exists in the mobile commerce space. Companies like Amazon and PayPal were able to establish a strong foothold in the mobile space early on, but their ability to compete with one another is subject to the whims of consumers.

UK retailers are falling behind when it comes to mobile commerce and consumer engagement

| June 9, 2014

Mobile consumers are not getting enough attention from UK retailers

As consumers in the United Kingdom become more interested in mobile shopping, retailers may be falling behind in their ability to accommodate this change in consumer behavior. A new report from Skava highlights this fact, showing that many of the country’s top retailers are not effectively engaging mobile consumers. This is largely due to the fact that these retailers have not optimized themselves for the mobile world. Their websites, including e-commerce gateways, are not suited for use on mobile devices, which makes them somewhat unattractive to mobile consumers and lowers their performance in mobile commerce.

Many top retailers are not optimized for the mobile space

According to the report, 24% of the United Kingdom’s top 100 retailers are not mobile optimized. These retailers are finding it difficult to engage a mobile audience that is becoming larger and more influential by the day. The mobile space now accounts for 20% of all e-commerce traffic, but retailers that are not optimized for mobile are missing out on this traffic and potential sales. For many retailers, whether mobile commerce has any importance is a matter of debate, with some of the largest retailers suggesting that the mobile space is nothing more than a passing novelty.

Argos finds success in embracing mobile consumers

UK mobile commerce - FailArgos, one of the United Kingdom’s leading retailers, generated nearly $800 million in mobile sales in 2013. The retailer has been seeing a steady rise in mobile commerce sales over the past few years and have begun to engage mobile consumers more aggressively as a result. The retailer has taken steps to ensure that it its mobile friendly, changing its website and e-commerce services to be more accommodating to smartphones and tablets.

Poor mobile services leave consumers with a sour experience

Poorly designed mobile commerce services have a negative effect on consumers when it comes to the mobile shopping experience. A poor experience can prevent a consumer from making use of a particular service in the future or simply make it impossible for people to actually pay for products that they are interested in when shopping online.