Tango Shop launches, allowing users to shop for products from Walmart and AliExpress
Popular mobile messaging application Tango, which is backed by Alibaba, is receiving the ability to participate in e-commerce. The app has become a resounding success among consumers, giving them a convenient way to communicate with one another. A new service called Tango Shop has been launched that will allow app users to browse for products and make purchases. The products available through Tango Shop come from Walmart and Alibaba’s international shopping branch, called AliExpress.
Mobile messaging app now has the ability to participate in mobile commerce
Tango now has mobile commerce capabilities. This may make the application significantly more popular than it already is. Adding a mobile shopping service to the app is likely to increase its value when compared to other messaging apps. This will allow Tango to compete for consumer affection more effectively, which may make it difficult for other messaging applications to tap into a growing consumer base of people that want more value from their apps.
Tango may find significant success in the Middle East and the United States
Since 2009, Tango has found a great deal of success in the United States and the Middle East, as well as Asia. Asian consumers may be more likely to use the mobile commerce service introduced to the app, largely due to the fact that they are quite interested in mobile shopping. Those in the Middle East may play a major role in the growth of the new Tango Shop. The Middle East region has become a thriving mobile commerce market, where many consumers have become comfortable with the concept of mobile shopping.
Tango must compete with other applications that are also becoming mobile commerce platforms
Tango will have to compete with other applications that are also beginning to grow into mobile commerce platforms. Competition in the mobile shopping field has grown to be quite intense, but Tango may have the features needed to attract consumers and become a prominent mobile shopping platform that people enjoy.
Apple Pay launched in October of last year, but is currently only available in the United States. Apple is looking for ways to expand the service into other markets, such as Canada and the United Kingdom. China may become the next market that Apple expands its mobile payments service into, and the country could become a major victory in Apple’s ongoing mobile payments fight. Apple will have to work with Chinese banks in order to make expansion possible, however, which could be a complicated matter as many banks have already sided with Alibaba concerning mobile payments.