Tag: mobile payment platform

Mobile marketing and payments to merge through CheckAlt

Mobile Marketing Mobile Payments PartnershipThe partnership that the company has made with Mobivity has allowed the two services to be combined.

Mobivity Holdings Corp – a mobile marketing technology provider – has entered into a new partnership along with CheckAlt in order to create a new smartphone friendly check acceptance app for local businesses.

The hope is to create a single solution that will combine these two powerful areas of smartphone use.

The two companies will be combining their strengths and the technology that they are already using in order to provide local merchants with a solution that could potentially make transactions much easier and convenient for them to accept.

This new app would bring together mobile marketing and smartphone payment solutions into one service.

It would combine the current smartphone app by the mobile marketing company with the eCheck technology from CheckAlt so that smartphone payments solutions could also be provided within it.

According to Dennis Becker, the president and CEO of Mobivity, “While Mobivity continues to build marketing relationships between mobile consumers and local merchants, our vision is to evolve that mobile marketing conversation to a payment transaction.”

The technology for check processing from CheckAlt brings together the company’s eCheck processing platform with remote deposit capture in orde to be able to manage digital transactions. That company will be combining its capabilities with the mobile marketing platform at Mobivity so that new products such as SMS text messaging payments and apps with new transaction options will become possible through the marketing relationships that have already been formed, said the two companies in this new partnership.

CEO and president of CheckAlt, Shai Stern, explained that when a consumer makes a payment to a merchant, it is essentially a combination of some type of loyalty or marketing relationship. Therefore, his company believes that by working with Mobivity to reach thousands of local businesses, it will assist in mobile marketing to millions of consumers across the country and generating a massive network that could be among the largest in the industry. This is could be possible due to the considerable market penetration that Mobivity has already been able to accomplish.

Mobile payments gain ground in the US

U.S. Mobile PaymentsLevelUp reports growing interest from consumers concerning mobile payments

Mobile payments are gaining momentum in the U.S. More consumers are becoming attracted to the concept of mobile commerce, especially as new services become available to them. LevelUp, a mobile payments start-up, has been attracting a great deal of attention recently, reporting a major influx of new users coming from both the Android and iOS camps. Rising demand for mobile commerce services has sent many consumers scouring the online world looking for platforms like LevelUp.

LevelUp doubles user base

LevelUp has announced that its user count has doubled over the past four months, growing from 500,000 to 1 million users. The start-up provides mobile payments services based on the use of QR codes. The LevelUP application is capable of scanning these codes to instigate transactions from a mobile device. The start-up also offers a mobile commerce terminal system to merchants that allows them to process payments being made from a mobile device. On its surface, LevelUp appears to be no different from any other mobile payments platform, but it has taken measures to enthrall consumers with its various features.

Gamifying mobile payments pays off

LevelUp is unlike other mobile payments platforms in that it “gamifies” mobile commerce, effectively turning loyalty programs into interactive experiences. Users are able to unlock loyalty credit with their favored brands through the LevelUp platform. This approach rewards consumers that spend money through their mobile device, further encouraging them to do so in the future. The loyalty credits offered through LevelUp can be redeemed for discounts and other rewards from a consumer’s favored brand.

Interest in mobile commerce expected to continue growing

Mobile payments are becoming more prolific as more consumers get their hands on high-end smartphones and tablets. LevelUp is one example of the promising growth being seen in the mobile commerce sector. The start-up expects to see this growth continue well into the future, as consumers become more comfortable with the concept of paying for goods and services with their mobile devices rather than with physical currency.