Tag: mobile marketing news

Mobile marketing will overtake print newspaper ad revenue in 2014

| March 24, 2014

This prediction has been made specifically about the U.K. industry by eMarketer.

Newly released research from eMarketer has forecasted that mobile marketing ad spending will break the £2 billion mark this year, and will have reached £9 billion by 2017 across all digital media.

This will have the channel overtaking the revenue from newspaper ads for the first time, this year.

This will be a considerable increase in the total digital media advertising spending, which had reached £6.3 billion, last year (that is, a share of 44.3 percent of the market), to reach £7.1 billion, this year (which will mean a share of 47.5 percent of the market), according to the mobile marketing data released by eMarketer.

The figures estimate that mobile marketing will eat into newspaper advertising quite a bit.

The estimated figures from the firm suggested that national and regional newspaper advertising will drop from having been £2.2 billion last year (a share of 15.3 percent of the market), to £2.1 billion, this year (for a share of 13.8 percent of the market). This will represent that sharpest market share loss across all of the various categories of media between last year and this year.Mobile Marketing Will Take Over Print Newspaper

Newspapers will be taking a place behind mobile ad spending in the United Kingdom, for the first time, says eMarketer. The amount being spent for advertising to smartphone and tablet customers will rise from last year’s £1.9 billion to a much higher £2.3 billion, this year. It was also predicted that by 2017, the figure for newspaper ad spending in the U.K. will have dropped to only £1.9 billion (11.2 percent share of the market).

Equally, while mobile marketing takes off, television advertising is also expected to rise from £3.6 billion to £3.7 billion from 2013 and 2014, although its share of the market will slip just a little bit from last year’s 25.6 percent to 24.7 percent this year. eMarketer feels that when it comes to the amount of money being spent on digital channels will only continue its sharp increases from now through 2017. By that year, ad spending on digital will rise to £9 billion (a market share of 53.8 percent).

Social media marketing campaign by Sephora looks like Instagram

| March 6, 2014

The beauty retailer has created its own Beauty Board initiative to enhance its loyalty program.

Sephora has just added the latest part of its mobile marketing strategy by introducing a social media marketing element that could make it quite the powerful means of boosting the effectiveness of its loyalty program.

This is being accomplished by way of a new feature to the company’s app that is comparable to Instagram.

The initiative has been labeled Beauty Board. It is a social media marketing element within the iPhone app for the retailer. This allows the mobile application to leverage mobile marketing through photo sharing in order to be able to allow loyalty program members to connect with each other. This initiative is meant to be an expansion of the My Beauty Bag effort that was rolled out by Sephora last year.

This latest social media marketing effort is not coming as much of a surprise due to the retailer’s mcommerce focus.

As the company has always held a place at the forefront of mcommerce, this mobile marketing news is not entirely surprising, despite the fact that it is fresh and unique. The retailer continually adds to its user experience, and adding a social component is a feature that could prove to be quite appealing to many shoppers.Social Media Marketing - Sephora Campaign

The purpose is to help to enrich a shopper’s overall experience with the Sephora brand. It helps to provide customers with a new and interesting organic way in which they can interact more fully with the brand and its products. The goal in enhancing this interaction is to boost brand loyalty. Should the effort be successful, it is very likely that other brands will not far behind in introducing similar strategies.

The social media marketing features from the Beauty Board are available only to members of the loyalty program called the Beauty Insider. It can be found under the iPhone app’s “Inspire Me” section of the menu. It gives users the option of either uploading a picture of a specific look using the brand’s makeup, or taking a photo for their own personal viewing later on.