Tag: mobile marketing news

Though more consumers are using smartphones than ever before, advertisers aren’t allocating much money to reach them.

SEMPO and Econsultancy have now released the results of a study that they have conducted to better understand mobile marketing from the perspective of companies when compared to the increased use of smartphones and tablets by consumers.

The research was able to come up with a considerable amount of insight regarding digital ads and promotions.

When it came to the impact of the various trends and technologies it was the use of smartphones and tablets that took the cake in terms of affecting SEO, paid search, display advertising, email marketing, and social media marketing. Mobile marketing clearly has a very important role to play according to the opinions of the company respondents to this survey. They stated that they feel that the increased use of these devices by consumers is significant or highly significant in the context of the marketing and advertising efforts that those businesses were making.

This insight could be defining when it comes to the development of future online and mobile marketing campaigns.

In fact, the companies put the use of smartphones and tablets ahead of the Enhanced Campaigns from Google and the changes that were made to AdWords as well the integration with social media when it came to the impact that was made to the overall marketing efforts. Among the respondents, 49 percent said that the use of the devices by consumers was highly significant. Comparatively, the changes made by Google were deemed highly significant by 33 percent.

When it came to the impact of the use of mobile devices by consumers on paid search efforts, 55 percent of the respondents said that it was highly significant, while 38 percent said that it was significant.

The only area in which the ownership of smartphones and tablets by consumers was not seen as having a considerable impact was in the area of search engine optimization (SEO). Although the “not provided” keyword data was considered to be highly significant by over half (52 percent) of the survey respondents.

Clearly, the use of these devices will have companies looking into mobile marketing trends and techniques in order to be able to keep up with the impact that the gadgets are having on current campaigns and efforts.

As smartphones, tablets, and wearable tech now includes GPS and other tracking, it has made experiences easier to customize.

According to a recent report from the Pew Institute, the majority of smartphone using adults are now using their mobile devices to obtain information such as directions, which indicates that location based marketing has more of an opportunity now than it ever has before.

In fact, consumers actively use their smartphones for information based on where they are.

This is the type of communication that they want, and if location based marketing is used properly, it can offer them exactly what consumers are seeking. The Pew Institute’s data showed that 74 percent of smartphone owners who are aged 18 years or older “say they use their phone to get directions or other information based on their current location.”

The penetration of smartphones has also expanded the opportunity presented by location based marketing.

According to the data from the report, smartphone penetration in the United States has now reached 74 percent and it is continuing to rise. This means that a very large percentage of cell phone users are using geolocation technology and are open to some level of mobile marketing based on where they are.

Consumers are using geolocation for a range of different types of activities, particularly when it comes to shopping. This is making for hot mobile marketing news as mcommerce using companies that are always seeking new and effective ways to reach consumers through their devices of choice.

Shoppers can be influenced by location based marketing as they conduct searches for directions to a specific place, to find the nearest shop in a chain, or simply to discover the best place to grab a coffee based on where they are at that specific moment. They may also research a product and then want to find it in a retail store that is nearby and that offers it for a good price. Increasingly, they are relying on their mobile devices to tell them what they want and where they can find it. Businesses that want to ensure that they stay on top are working to make sure that they can be found at exactly those moments.