Tag: mobile marketing

Augmented reality is promoting advertising creativity

| September 2, 2015

Tech startups that are investigating new technologies such as AR, or space as a whole, are enhancing ads.

According to a new report, tech startups that are branching into entirely new areas such as virtual and augmented reality, drones, and space, have been generating tremendous financing through investments since 2014 and are also contributing into far more creativity n the ad industry.

A recent report indicated that since last year, there have been $3.15 billion in 183 deals in these areas.

The report was on an analysis conducted by CB Insights and it was released on Friday. What it indicated was that the types of tech companies – including everything from augmented reality to satellites and space – are a considerable draw for investments and are revealing a notable shift in the way that imagers are created. This allows ads to be delivered in an entirely new way and style.

In this way, augmented reality and other tech are starting to have a spreading impact on many industries.

Augmented Reality - Ad CreativitySince 2014, companies that are focused on AR and virtual reality have managed to raise $1 billion. This tech reached a peak of $623 million in all of last year. During the first quarter of this year, that figure dropped to $114 billion. However, brands have now started some serious experimentation. Discovery, for example, which is working with AR technology and with virtual reality, will bring about the very first videos meant specifically for this type of tech.

The main launch worth discussing in this area, at the moment, is Discovery VR, which will be the very first virtual reality network. This service is being designed to be able to test the boundaries and capabilities of this tech. The first videos debut Thursday and are posted on the DiscoveryVR.com website, as well as on Android and iPhone apps, and on YouTube.

Virtual and augmented reality startups that have a specific focus on commercial uses represented 40 percent of all of the funding that has been received in this category since 2012, said the report. Some of the largest brands in AR, Blippar and Augment, for example, are among the examples of the businesses within that sub-category that received some considerable funding within that time.

Mobile marketing startup becomes Oracle’s latest acquisition

| August 25, 2015

Maxymiser is to be purchased in order to take in its service that gives greater personalization abilities to marketers.

Oracle Corp. will now be adding the Maxymiser Ltd. mobile marketing services company to its latest acquisitions, making it possible to take in the service which gives marketers the ability to target customers and personalize what they see whether they are viewing it on the mobile web or in an app.

The startup is known for its powerful cloud-based software that has been designed to enhance mobile advertising and promotion.

As of the writing of this article, the specific terms of the acquisition of the mobile marketing services company have not yet been disclosed. What is known about it is that Maxymiser was originally created back in 2006. It managed to successfully raise investor capital through a number of powerful sources, such as Scottish Enterprises, Pentech Ventures, and Investor Growth Capital. This, according to the records at Dow Jones VentureWire.

Oracle will soon own the service that lets mobile marketing firms test, target, and personalize what is seen by customers.

Mobile Marketing - Oracle acquires MaxymiserThe service is unique in that it can give marketers the ability to carefully and accurately target the content that is seen by a customer when visiting a webpage on the mobile web, or when using a smartphone app. In this way, that content can be carefully designed in order to be the most appealing and relevant to the specific individual who will actually be viewing it. According to Oracle, this mobile technology is going to be added to its Oracle Marketing Cloud.

From among the original three founders of Maxymiser that had been with the company when it was created in 2006, only one remains. That man, Mark Simpson, will be joining Oracle, say the initial reports of the acquisition. That said, he won’t be the only one from Maxymiser that will be sticking around. The CEO of the company, Tim Brown, as well as about 400 of its employees will also be joining the Oracle team.

A statement from the official Oracle website has explained that the cloud-based mobile marketing software can be highly effective in boosting both engagement and revenue from a campaign.