Tag: mobile gaming

Firm highlights potential of mobile gaming

Mediabrix, a mobile and social gaming advertising firm, has been heralding the potential of mobile games for some time. These games have become resoundingly popular among consumers around the world and, as such, have also become very attractive advertising platforms. The marketing potential of mobile gaming has yet to be fully actualized, but Medibrix has been showing the revenue generation capability of gaming advertisements and how effective in-game ads can actually be.

In-game ads reach $200 CPM

Mediabrix has reported that its in-game advertisements are generating $200 CPM across multiple platforms, 180 times greater than that produced by traditional advertisements. CPM denotes the rate that marketers will pay to have their ads hosted on a particular platform. The higher the CPM, the more valuable the platform is to marketers. According to data provided by Mediabrix, mobile games may be one of the most valuable marketing platforms there is.

Popularity of mobile games proves successful for advertisers

The value of mobile games is linked to their popularity among consumers. These games are both easy to obtain, as most of them are free, and easy to play. Because of their mobility, these games can be played anywhere and at any time. Moreover, consumers tend to jump from game to game relatively quickly, exposing themselves to a wide variety of games as well as the advertisements that these games host.

Fickleness of consumers may be bad for developers

Despite the apparent potential of mobile games, monetization of these games has been a difficult issue for many startups. New and independent development firms often fail in their monetization efforts because their mobile games are not able to find traction with consumers. Notably, the way consumers move from one game to another in quick succession has created a turbulent environment wherein developers have a difficult time holding the attention of a particular gamer long enough to generate any significant revenue.

The highly popular Google augmented reality using game tech will be used to create other apps.

Increasingly, users are proving that they love the AR mobile gaming experience and this is causing the technology to move forward extremely rapidly in order to be able to take advantage of the keen interest that consumers have, while the market remains somewhat limited.

Developers want to be among the first in order to make their names before the market is swamped.

Google’s Niantic Labs is a good example of one of the developers that has taken AR mobile gaming technology to an extremely successful level. In fact, the popularity of its massive game, Ingress, has shown that the world is ready to start playing with augmented reality on a more mainstream level. Though this came with a tremendous beta experience and has now been officially launched, there is another large potential for this success.

Though this particular app may not have an expanded future it will become an AR mobile gaming platform

Despite the considerable success of this augmented reality game, Niantic Labs has expressed that it will be winding down the storyline of this game that changes the landscape of the real world into a global game experience of intrigue, mystery, competition.

Soon, it will become a platform onto which other augmented reality using experience can be developed. Niantic Labs is already working on creating the kits that are necessary to give developers what they need to be able to create their own games that will use location information, with a chat layer, and if needed in game adds can also be included.

However, it should be noted that game developers shouldn’t get themselves too excited about coming up with their own AR mobile gaming experience quite yet, as Niantic still doesn’t have a predicted time by which the tools and kits will become available. It is all based on the team’s flexibility. Naturally, they are hoping that they will be released sooner, rather than later, but as of yet, there is no idea as to what the launch date is going to be.