Tag: mobile gaming

Mobile games are played either using internet connectivity or by installing a game in the mobile device. They can also be played by installing non-network mobile gaming applications that are pre-installed or downloaded from application stores such as Google Play and App Store. The non-network mobile gaming application uses the mobile device’s platform to run the gaming software.

Global Mobile Gaming market to grow at a CAGR of 21.39 percent over the period 2014-2019.

Smart mobile devices have seen huge demand as gaming platforms. The diverse connectivity options available on these devices like 4G, Bluetooth and Wi-Fi are helping them edge-out laptops as sought-after platforms.

“More than 60 percent of users play games on their mobile devices on a daily basis and nearly 65 percent of the money spent on smartphones and tablets is for gaming purposes,”.

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The latest report also draws attention towards a shift in gamer demographics, which is affecting the Global Video Game Market as a whole. There has been a drastic increase in the number of women and children gamers, which has resulted in a change in the marketing strategy of vendors and overall USP of their products.

“Gamers in the 25-34 age group are much more willing to pay for games, and are ready to spend heavily on micro-transactions while playing games on their mobile devices,”

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Gaming market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of mobile games.

The report consolidates revenues generated from the following major regions: APAC, North America, EMEA, and Latin America.

The report, Global Mobile Gaming Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Latin America, and the APAC and EMEA regions; it also covers the Global Mobile Gaming market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

The results of a recent study have shown that these are the individuals most likely to play these apps.

According to the results of a recent study that was conducted by The NPD Group, there has been a massive 57 percent increase in the number of people who are playing mobile games over those that are playing on PCs and consoles.

This study ran from 2012 through 2014 and showed that there is a very specific group of players.

What the research determined that the majority of the people who made up the increase in mobile games players were children. Back in 2012, the average amount of time that was spent for play was about 80 minutes per day. However, the most recent figures are now indicating that the average play time is over two hours per day on these devices. One of the main drivers of this trend toward spending more time playing games on smartphones and tablets is that parents are now purchasing premium games so that their kids can play as often as they want and for as long as they want.

This trend in mobile games breaks away from the more limiting functions of many free apps.

This aligns with data from Super Data Research, an industry intelligence firm that released the results of their own study. In it, they indicated that 7.8 percent of all global mobile game development is conducted with children in mind. Within the U.S., especially, revenue from mobile gaming increased by a tremendous 9.3 percent among games where children are the ones who are actually doing the spending.

The NPD research showed that kids who are aged between 2 and 12 years are spending a larger amount of time on gaming devices – such as smartphones and tablets – than they are on any other kind of activity. For that reason, parents are spending more in that area. That said, once children reach their teen years, the use and spending on these game apps seems to slow, and it does so even more once the individual reaches adulthood.

According to NPD Group industry analyst, Liam Callahan, who discussed the mobile games trend from this study, “There’s no denying the important role kids play in driving revenue. But it’s the adult gamers who are spending more than kids and teens. This group also tends to be the decision-makers for their young children’s gaming experiences, making them a prime target for developers and marketers alike.”