Tag: mobile games news

Facebook draws more attention to mobile games

| October 10, 2013

Campaign helps rekindle interest in old mobile games

Social networking giant Facebook recently launched a new campaign concerning mobile ads and consumer engagement. The campaign was meant to expose mobile users to advertisements while also reminding them to use applications that they have downloaded in the past. The campaign has been somewhat successful, leading to higher engagement for businesses and helping consumers discover, or re-discover, applications through the social platform. Game developer Arkadium held a study in the wake of the campaign in order to discover what impact it had on mobile games.

Study aims to shed light on consumer engagement

Facebook remains one of the most popular platforms for mobile games there is. The social network supports a wide range of these games, many of which are downloaded by the network’s massive user base. While many Facebook users download these mobile games, the majority of the games are played for a short period of time before being forgotten or replaced by other games. The study from Arkadium aims to shed some light on whether consumers are actually spending money on these games while they are playing them.

Facebook - Mobile Games Study40% of people spend money on in-game purchases

According to the study, some 40% of consumers have made an in-game purchase, with 38% of these people making an in-game purchase through games on Facebook. The study also shows that 56% of people play more than 3 Facebook mobile games every week. Consumers tend to be very fluid when it comes to the games they play, moving from one game to the next relatively quickly. This leaves smartphones and tablets cluttered with a variety of mobile games that go unused generally because they are simply forgotten.

Consumers unlikely to remain fixated on single game for long

Reminding consumers to make use of their old applications could lead to a boost in mobile games engagement. It may also help people discover new applications from their favorite developers. Consumers are not likely to become fixated on one mobile game for long, however, especially as new mobile games are being released at a rapid pace.

Ubisoft announces acquisition of mobile games developer

| October 4, 2013

Mobile games become a strong focus for Ubisoft

Prominent game developer and publisher Ubisoft has announced its acquisition of Future Games of London, a developer of mobile games. The development studio was first established in 2009 and has established a strong foothold in the mobile space since then. The developer boasts of more than 100 million downloads for its mobile games and continues to make strong progress in this sector. Ubisoft has been showing aggressive interest in the mobile field in recent years, especially as mobile games become more popular than traditional handheld titles.

Ubisoft builds a stronger presence in the mobile space

Ubisoft is working to establish a stronger presence in the mobile games sector. These games have managed to attract a great deal of support and attention from consumers around the world and have become one of the most lucrative sectors of the game industry as a whole. Ubisoft is only on among many companies that have shown an interest in mobile games for the economic and entertainment prospects they represent.

Mobile Games - UbisoftDeveloper to gain access to Ubisoft resources

Future Games of London will continue operating as it has done for the past several years for the most part. Through the acquisition, however, the developer will have access to the abundant resources that Ubisoft offers. Ubisoft will also gain access to the developer’s range of mobile games and will be able to market these games and ensure they reach a wider audience. Ubisoft has proven time and again that it holds a strong position in the game industry. Last year, the company generated more than $800 million in profit, more than enough to encourage expansion into the mobile field.

US becomes an attractive market

Backed by Ubisoft’s support, Future Games of London is expected to concentrate on breaking into the U.S. market with new online games developed for mobile devices. The developer will also work on improving its game infrastructure in foreign markets in order to bolster its global network. These plans align well with Ubisoft’s operations.