Tag: mobile devices

The company’s estimates have shown that tablets are becoming an important part of education.

The vice president of Hewlett Packard has recently released a statement that has shown that the use of mobile technology will be important to preparing students for life in the workplace, and he accompanied this prediction with an estimate of how much U.K. schools will be spending on this equipment.

In fact, in 2015, alone, HP has estimated that schools in the United Kingdom will spend £196 million on this tech.

According to Gus Schmedlen, the HP vice president of worldwide education, printing and personal systems, said that many schools have been adopting an attitude to “wait and see” how things go with new mobile technology devices, but they have been highly influenced by the trends being set by early adopters. Schmedlen stated that schools would be starting to make the digital leap forward.

HP feels that the time has arrived for schools to start using mobile technology as a part of overall education.

Schmedlen explained that “IT is an essential part of learning as it allows pupils to understand concepts such as the sourcing of information, skills such as coding and also prepares them for the workplace.” He went on state that “Additionally for the teacher, IT provides a value-add by attracting students’ attention as well as motivating, enhancing and complementing learning.”

HP feels that the use of mobile tech is going to change the way students receive their educations, saying that ongoing assessment of the use of various types of devices is going to play a vital role in moving ahead.

The statement released by Schmedlen expressed that using technology for formative assessment can give teachers feedback in real time (or close to real time), so that interventions and adaptations in the teaching strategy can be put into place in a timely manner, instead of having to wait until the end of a term or a lesson, when final testing and overall scores are tallied.

The idea is that mobile technology can allow the right actions to be taken throughout the learning process, instead of waiting until a child is already failing.

This is causing the smartphone based social media marketing revenue at the company to spike.

Facebook has been making a concerted effort to improve the experience that it provides to the users of mobile devices, and based on the ad revenues that it is generating through its social media marketing business, it looks as though those efforts are paying off.

Over half a billion Facebook users currently access their accounts exclusively over smartphones and tablets.

Facebook recently released that data as a component of its earnings presentation. By the close of last year, that social network recorded 1.19 billion active monthly users over mobile devices. This represented an increase of 26 percent over the figure that was recorded at the end of 2013. This tremendous rise in mobile traffic has meant that Facebook has also been able to bring in considerably greater earnings over mobile focused social media marketing ads.

The ad revenue generated from mobile devices makes up the majority of Facebook’s marketing income.

The company reported that the last quarter of 2014 brought in $3.59 billion in overall advertising revenue. Of that, 69 percent came from mobile ads, with the remainder being generated from the desktop and laptop side of things. This means that almost $2.5 billion was brought in through mobile ads, alone, in a period of three months. Year over year, that represented an improvement of 53 percent. It also proved to be the first quarter in which the mobile advertising revenue at Facebook broke the $2 billion level.

This type of healthy mobile marketing figures are critical to businesses such as Facebook, that have business models that are based on advertising. While internet users continue to use their browsing on laptops and desktops – and their banner ads – to smartphones and tablets – with their apps and mobile browsers that require different forms of advertising than the traditional types.

This has required Facebook – and other businesses hoping to generate meaningful revenue from ads displayed on mobile devices – to have to work very hard in order to create a strategy that will encourage users to actually click and take action on the links that are posted. The most recent effort that Facebook has made in this vein has been in opening up the social network’s user data up to brands that would be using the platform for placing ads.