Tag: mobile commerce

New data showed Irish consumers are getting on board with the chance to use digital supermarkets.

SuperValu has now released data showing mobile grocery shopping is on the rise in Ireland. While it has made an online version of its supermarkets available for some time, it credits smartphones with the growth.

The grocery store has seen a tremendous increase in traffic to its site throughout the last year.

In fact, SuperValu stated that it has seen a 50 percent increase in site traffic since 2016 began. It credits mobile grocery shopping via smartphones and tablets. According to a spokesperson from the supermarket chain, “Supervalu online shopping has seen overall traffic to its website grow by a massive 50% in 2016, over the previous year. This shows a massive shift in customer behavior towards researching offers and buying food online.”

Mobile grocery shopping has been credited as the largest factor boosting traffic to the website.

This, according to the SuperValu spokesperson. The company saw an increase in mobile commerce use by 114 percent at its own site. This produced a massive 200 percent spike in its revenue. Over the last few years, the grocery store chain has been working hard to keep up with the changes in m-commerce trends. In this way, it has been able to embrace and benefit from mobile growth.

There was such a large rise in the amount of mobile use of the SuperValu site that the company launched a site specific to smartphone-based needs. Its mobile optimized and responsive m-commerce website first launched in August. It was designed to meet the needs of consumers who were making it ever more clear that smaller screens were their preference.

“Since the launch of their new mobile-responsive website, six weeks ago, mobile usage has accelerated, to grow by 175% compared to the same period last year,” the spokesperson said.

SuperValu isn’t the only supermarket to have witnessed these trends and placed a focus on mobile. Tesco began with e-commerce back in 1998 and has noticed an increasing consumer trend in online shopping. They have also pointed to mobile grocery shopping as a reason for this shift.

Applications are now being used to help enhance the rate of customer engagement while shopping.

Marketers are continuing with their rapid adoption of techniques to reach consumers via smartphone and the popularity of mobile commerce apps is a new reflection of that attitude. A new report suggests that these marketers are using mobile applications as a new way of reaching their target audience.

The report was titled “Quantifying the Rise of Mobile Apps & The Value of Deep Linking.”

That report was published by The Relevancy Group in conjunction with Branch. The research data indicated that almost 45 percent of marketers are now developing and launching mobile commerce apps to enhance customer engagement. Furthermore, over 40 percent of marketers are looking to mobile apps to boost brand loyalty. About that same percentage of marketers are also using applications for the purpose of driving sales.

Marketers recognize the increasing value of mobile commerce apps to drive revenue.

When asked their opinion about the effectiveness of m-commerce apps in driving revenue, marketers ranked them as fourth on the list of most effective channels. Above applications in terms of their effectiveness were: display advertising, social media marketing and email marketing.

According to Branch’s Todd Patton, “Email marketing remains an important part of your marketing efforts.” Furthermore, “Email is the best channel to directly reach potential customers and loyal supporters, “ he said.

At the same time, marketers acknowledge that email marketing can be very effective while at the same time being easy to use. It remains a central marketing tactic for brands due to the simplicity of the tools required in order to reach customers. It is quick, cost effective and it reaches people on virtually any connected device.

A previous Adestra and Ascend2 report called “State of Digital Marketing – Benchmarks for Success,” showed that 61 percent of marketers feel email is the most effective marketing technique. Only 23 percent felt that it was the most challenging tactic to effectively execute.

That said, 38 percent of marketers felt mobile marketing was the most challenging to execute. Still, its effectiveness appears to have made the challenge worthwhile considering the rising number of mobile commerce apps being produced.