Tag: mobile commerce

An Astound Commerce survey showed that people are shopping on smartphones more than ever.

The results of a new mobile commerce growth rate study have been released by Astound Commerce. The study was based around a survey titled “Mobile Accelerates to the Express Lane.”

The report illustrated the m-commerce sales trend in the United States and where they will reach this year.

The study results indicated that the American Mobile commerce growth rate would bring sales to $130.92 billion by the close of the year. This means that it will make up 33 percent of the overall e-commerce sales completed this year. Moreover, in the prior 12 months, there was a 40 percent year over year increase in discretionary spending in mobile commerce. In e-commerce, that figure was markedly lower, at 11 percent.

The mobile commerce growth rate also impacted other parts of the shopping process aside from purchases.

The Astound Commerce report indicated that buying was only one component of the mobile commerce journey. People are also using their smartphones to research products. Among the survey respondents, 40 percent said they read their emails and would frequently visit retailer sites at the same time. Moreover, another 40 percent said smarphones make the shopping transaction process faster.

Consumers have developed a heavy reliance on their mobile devices. They will frequently consult their small screen gadgets before other channels. This includes both shopping in-person at brick and mortar stores and visiting e-commerce sites. Fifty five percent of device users will research products on their smartphones ahead of going to a store in-person. Moreover, 42 percent said they look into products on their smartphones and tablets while in-store.

The mobile commerce growth rate was greatly influenced by certain specific factors. For instance, 68 percent of shoppers feel relevant product search results are important. Fifty nine percent value seeing high-quality product images. Another 49 percent said they appreciate it when detailed product reviews are made available for them to read before purchase. A whopping 98 percent felt it was important for consistency to exist throughout all channels. A product’s price should be the same from a given merchant regardless of whether the purchase is made over m-commerce, e-commerce or in person.

The retail chain has now rolled out their own version of the smartphone based transaction method.

The Kohl’s Pay mobile payments platform has launched, representing the latest in a growing retail trend. Large retailers are, to an increasing degree, stepping into the mobile wallet market. This is creating a market with even greater competition for Android Pay, Apple Pay and Samsung Pay. Those tech giants have all been battling for dominance.

The Kohl’s Pay rollout has added another independent alternative to those wallet options.

The Kohl’s Pay mobile payments platform is available for customers to use within the department stores. This not only allows consumers to pay for their purchases, but it has also been integrated with their rewards and loyalty programs. In this way, the mobile app allows for collection and redemption of the reward and loyalty program benefits. At the same time, it works as a digital wallet for the payment method being used for the purchase itself.

The retailer announced that the Kohl’s Pay Mobile payments service is now available across the country.

Kohl’s Pay’s existence is not a surprise to many as the company had previously announced its intentions to expand its previous mobile wallet. The previous version had allowed consumers to collect rewards and promotions and save their payment data. This latest nationwide move has expanded the features and functions of the mobile payments app.

The new app comes at a time when many other large retailers are taking similar steps with mobile wallets and payments. For example, CVS and Walmart have both recently enhanced their smartphone applications to include comparable changes. These solutions are generating greater appeal among retailers seeking to draw customers who are increasingly comfortable in using smartphones for payments.

Moreover, by implementing their own proprietary mobile wallets, retailers may make themselves into the convenient choice for consumers who prefer this payment method.

What makes the Kohl’s Pay mobile payments platform different is that customers can’t add their credit cards and debit cards to their digital wallet. Instead, the Kohl’s Charge private label card is the only one that can be used in conjunction with the app.