Tag: mobile commerce

Even leading brands in the country are finding it difficult to provide consumers with the mobile experience they want.

Australia’s leader in retail m-commerce is a company called The Iconic, and while that particular brand may be doing well, as a whole, retailers from that country are facing quite a struggle in pleasing smartphone based shoppers.

This, according to the results of a new study that were released by Episerver.

The Episerver study looked into 20 of the Australia’s “bench mark” retailers and assigned them a score based on a range of different criteria. These various factors produced a final score that rated the companies on whether or not the m-commerce experience met the expectations of consumers. There were more than 100 smartphone and tablet users who participated in the survey that led to the final ratings in the study.

The m-commerce rating study, titled the “Episerver Mobile Commerce Report”, placed The Iconic in the top spot.

That company received a mobile commerce experience rating of 66.47 percent. It was able to demonstrate that it had implemented a successful strategy over tablets and smartphones, in addition to effective apps across both of the two largest platforms: iOS and Android. Still, regardless of the highest scores achieved by The Iconic, it was still clear that iPad users still believe the brand’s mobile app could use some assistance, as it received a score of only 49 percent from users of that device.

The brand that came in second was Kogan. That brand’s overall score was not much lower than The Iconic, at 64.96 percent. In third place was OzSale at 57.40 percent. Despite the fact that Catch of the Day was not among the top three, it was the app that received the best score in terms of the iPad app it offered. Equally, even though Kogan was in second place overall, it received the top rating for the mobile website (which scored 73.75 percent overall).

Among the other companies that did well in their overall m-commerce experience were Dan Murphy’s, Lorna Jane and JB Hi-Fi. Still, there were a large number of the overall 20 bench mark brands that did not do well at all. The average score across all 20 of the retailers – including the highest scores – was 34 percent. This was notably lower than the average of all other countries that were surveyed in this study.

Huawei partners with China UnionPay to expand access to Huawei Pay

Huawei Technologies, one of China’s largest manufacturers of mobile devices, will be expanding its mobile payments service in the country. This will place Huawei in direct competition with Apple, which recently brought its own payment service to China, as well as several other companies that have already established a strong lead in this market. The launch a new era of its service, Huawei has partnered with China UnionPay. Together, these organizations will offer a service called Huawei Pay.

Consumers showed favor for Huawei Pay during its testing phase

The payment service is not actually brand new. The service was first launched in September of last year on a pilot basis. It was only available for use in a limited number of stores and restaurants in China, but proved somewhat popular among consumers. Now, Huawei wants to expand the accessibility of this mobile payments service to more consumers, allowing them to make payments with their smartphones. China UnionPay will provide support for the service, allowing those with accounts with the bank to use Huawei Pay as they see fit.

Competition in China’s mobile commerce space is growing at a rapid rate

China’s mobile commerce space is already intensely competitive. The space is occupied by Alibaba, which is one of China’s largest e-commerce groups. The company currently holds a 70% market share in China’s mobile payments market. Tencent, another major Internet company in the country, holds a 19% market share in this market. Other companies are coming to China to find success in the growing mobile commerce market, but they may find very limited success due to the strong competition that exists within this space.

Consumers want secure mobile commerce solutions

Consumers see mobile payments as a convenient service, but many are still worried about the security of their personal information, which is why they avoid new payment services. Huawei Pay aims to allay consumer concerns with new security features. All transactions made through the service must be verified with a fingerprint scan, which will help protect consumer information from exploitation.