Tag: mobile commerce study

Study highlights the continued growth of mobile commerce

Affiliate Window, a leading performance marketing network and analysis firm, has released its latest study concerning the state of mobile commerce. According to Affiliate Window, mobile commerce continues to see strong growth across several sectors, especially in regards to retail. Consumers are becoming more comfortable with purchasing products using little more than a mobile device. The study indicates that mobile sales are seeing some turbulence, but more consumers are using their mobile devices to shop online.

Consumers becoming more apt to purchase and shop with their mobile devices

According to the study, 14% of all sales made in the retail sector came from mobile devices, approximately 5% of which came from smartphones. Mobile traffic is on the rise as more consumers begin to favor shopping with their mobile devices rather than visit physical stores. Even those that do visit physical stores are beginning to use their mobile devices more frequently to search for products online. Approximately 12% of online traffic came from smartphones.

Mobile traffic is on the rise

In March of this year, Affiliate Window recorded its one millionth mobile sale this year. Last year, the firm did not reach this milestone until August. The firm notes that mobile  traffic has increased by 3 times over what it had been in March 2012, showing that consumers are becoming more comfortable with the prospects of mobile shopping. The firm recorded the highest mobile traffic volume it has ever seen in March of this year, much of which came from consumers using iOS devices.

Security concerns begin to waver

Consumers are becoming more comfortable with the concept of mobile commerce, especially where it involves shopping for products they are interested in. Mobile commerce is being considered a more convenient option for consumers, since many people already have access to smartphones and tablets. Consumers appear to be putting their concerns with mobile commerce security aside, favoring the convenience that mobile commerce services offer over the potential threat of having their financial information stolen by malicious parties.

A recent study has shown that affluent consumers use their smartphones to make purchasing decisions.

The results of the research performed by Unity Marketing have now been released and are indicating that merchants targeting high-end customers will want to make a priority of their mcommerce offerings, as over 50 percent of these affluent shoppers use their smartphones to make purchasing decisions.

This represents a doubling over 2011, when only 25 percent of this market was using mobile for this reason.

The report, which was entitled Affluents Online, pointed out that businesses with a target market of wealthy consumers had best create mcommerce websites that are engaging, sticky, and robust, in addition to a strong social media strategy and mobile platform. This effort should, says the report, be considered a necessity, and should no longer be thought to be a convenient option.

High-end shoppers have reached a full integration of mcommerce and online activities into their daily lives.

The report showed that the luxurious lifestyle to which these consumers have become accustomed is steadily increasing the use of mcommerce for various parts of the shopping process. This includes everything from informing themselves regarding products, stores, and brands, and actually making the purchases themselves.

The Affluents Online report was based on a study of nearly one thousand wealthy shoppers. The average income of the respondents was $248,900. The researchers discovered that within this group, 98 percent of the respondents had used the internet for shopping purposes and had made at least one purchase within the 3 month term of the study. On average, the online spending for high-end purchases was $3,702. The average time spent shopping was 5 hours every week.

According to the study’s lead researcher and the president of Unity Marketing, Pam Danziger, affluent consumers had not changed their online habits of paying bills, making dining reservations, making travel bookings, researching purchases, and actually buying goods and services over the twelve months previous to the study. The primary – and quite notable – difference was the shift toward mcommerce, as those consumers used their smartphones and tablets instead of their laptops and desktops.