Tag: mobile commerce study

Mcommerce is greatly driven by small and medium sized businesses

Large companies typically lead the way with tech, but mobile commerce platforms are being pushed by SMBs.

Corporations and massive enterprises have traditionally been the leaders when it comes to being on the very cutting edge of technology, but when it comes to mcommerce, a major push is being supported by small and medium sized businesses that are not held back by the solid infrastructures and red tape restricting their larger counterparts.

This flexibility and agility of SMBs makes it possible for them to test and evolve with mobile commerce.

SMBs often find themselves in a position in which they can move quickly, making it possible for them to try out various forms of tech, such as mcommerce, and to keep up with the latest developments over these channels. Because of this, businesses in this size group are starting to play an important role in driving innovation of shopping and payments through the use of smartphones.

Studies are showing that a large percentage of SMBs are using mcommerce and mobile payments.

Mcommerce BusinessRecent research by BIA/Kelsey determined that approximately 40 percent of SMBs are using mobile point of sale (mPOS) technology. These mobile devices are used in store to help consumers to make purchases outside of a traditional checkout counter. It is predicted that this number will only rise as SMBs spend more money on mobility over the next half decade.

Using smartphones and tablets to assist consumers with shopping and to be able to accept both orders and payments can help to simplify the operation of the business as a whole, particularly for small retailers and mom and pop shops. A growing number of analysts are predicting that throughout 2014, there will be a broadening trend of embracing this tech in many forms.

The more mcommerce technology is used, the more rapidly mobile commerce platforms will evolve as innovations are developed to improve convenience, efficiency, and cost effectiveness. This will help in areas including inventory, paperless inventory, online banking, and m-payments that give these entrepreneurs new and innovative ways to use digital means for transacting business. Overall, this is an appealing playing field for the SMB community.

Company finds success in mobile commerce space

E-Complish releases new study concerning mobile performance

E-Complish, a company specializing in payment solutions, has announced a significant increase in inquiries in mobile payments in 2013. The company has released a study that highlights a growing interest in mobile commerce coming from businesses and consumers alike. The study suggests that 2013 was the best year that the mobile commerce sector has seen so far, with more businesses taking the mobile space seriously and working to engage a new generation of mobile consumers more dynamically.

215% increase in mobile payment inquiries

According to the study, there has been a 215% increase in mobile payments inquiries in 2013, with over 30,000 transactions being handled by E-Complish. The company has processed more than $4.5 million in mobile payments in 2013 compared to the $1.5 million it processed in 2012. E-Complish expects to continue seeing mobile commerce gain momentum over the coming years, especially as businesses begin to take mobile consumers more seriously.

Holiday shopping goes mobile

Mobile Commerce SuccessDuring the 2012 holiday season, retailers were exposed to the potential success they could find through a focus on mobile commerce. The 2013 holiday season solidified the faith that companies had been putting behind mobile commerce. Now, retailers are beginning to flock to the mobile space, seeking out companies like E-Complish to help make them more accommodating to mobile consumers by embracing mobile payments.

Specialty retailers find success in mobile commerce

E-Complish is not the only company that has been seeing success in the mobile commerce space. Amazon, eBay, and China’s Alibaba, have also profited from the success of mobile commerce over the past year. These companies have established a strong presence in the mobile space, but specialty retailers have managed to find the most success when it comes to engaging mobile consumers. These retailers may be considerably smaller than companies like eBay, but they have been able to provide consumers with a more enjoyable shopping experience.